Mdundo and Globacom Nigeria launch DJ mix service for subscribers

According to a statement, the new service will offer Globacom subscribers access to a wide array of carefully curated DJ mixes, featuring an eclectic blend of local and vernacular music.

It adds that the offering leverages Mdundo’s extensive library of music, which boasts a rich collection of tracks from Africa’s top artists as well as rising stars from across the continent.

The service will be available to all Globacom subscribers, with special offers and promotions to encourage widespread adoption.

“The DJ mix service is designed to be user-friendly, allowing subscribers to easily access and stream their favourite mixes through the Globacom network," the statement says. “The collaboration underscores the commitment of both companies to delivering unparalleled entertainment experiences and fostering strong customer relationships.”

Mdundo CEO Martin Nielsen is confident that this service will be a hit among Nigerian music lovers.

“Our mission has always been to make African music accessible to everyone, and this partnership allows us to do just that on an even larger scale, with our strong focus on local and vernacular music,” he said.

Mdundo head of marketing and partnerships Sowari Akosionu said: “This partnership is a testament to our dedication to bringing the best of African music to our users.

“By collaborating with Globacom, we are not only expanding our reach but also ensuring that our content is accessible to a wider audience. We are proud to support local artists and provide a platform for their music to be enjoyed by millions. With a focus on African and hyperlocal music, Mdundo aims to make African music more accessible.”

In February, the service announced the launch of MdundoHausa.com, a platform to exclusively host Hausa-language songs, curated playlists, DJ mixes and podcasts. This followed the appointment of music licensing expert Daniel Ahenkorah as country manager for Ghana in January as part of an overall strategy to bolster the company's presence in the West African country, utilising Ahenkorah's expertise to facilitate collaborations and strengthen content partnerships.