SA: Babalwa M named Spotify EQUAL Africa artist for August

According to Spotify, Babalwa M’s musical prowess, her contributions to the South African music industry, and her advocacy for women’s voices in the region make her a well-deserved recipient of this recognition.

Babalwa M has swiftly ascended to stardom, captivating audiences with her dynamic performances, poignant lyrics, and rich, soulful vocals. Her unique sound fusion of Afropop and amapiano delves into thought-provoking themes, resonating with listeners and solidifying her position as a rising star in the music industry.

“For centuries, women have been fighting for their rights and creating spaces to thrive, often surpassing the standards set by men,” Babalwa M said. “I am the Babalwa M my supporters know and love today because of those trailblazers who fought for our place in this world, allowing me to be a successful, career-driven woman. I embrace the idea of owning my space without concern for who might be ahead of me.”

A multi-award-winning musician and songwriter, Babalwa M draws inspiration from personal experiences and societal issues. Her versatile style has led to collaborations with international artists, allowing her to blend her sound for a global audience. This has significantly amplified her influence and expanded her reach.

“We are elated to spotlight Babalwa M as our EQUAL Artist for August,” Spotify head of music for Sub-Saharan Africa, Phiona Okumu said. “Babalwa’s incredible talent and her dedication to empowering women through her music and advocacy make her an inspiring role model and ideal selection for the EQUAL programme this month. Her music not only entertains but also uplifts and unites, reflecting the very essence of what our EQUAL programme stands for.”

Spotify's EQUAL programme is dedicated to amplifying the voices of women artists globally, ensuring they receive the recognition and support they deserve. By spotlighting female artists like Babalwa M, Spotify aims to foster gender equity in the music industry and celebrate the diverse talents of women around Africa.

Babalwa M added: “My mission is to hold the door open for other women, allowing for an environment where we no longer view it as men versus women but as an open industry that lets everyone live and work together in fairness and collaboration.”