ITS ADN

Ayanda Khumalo, professionally known as ITS ADN, is a South African hip-hop artist, music entrepreneur, legal advisor, and co-founder of ADN – Artist Brand Development Network (ADN). With a strong foundation in music, media, and entertainment law, ITS ADN brings a unique blend of artistic passion and legal expertise to support emerging artists. Based in Pretoria, he is deeply committed to advancing the South African music scene, using his knowledge to empower creatives and champion fair industry practices.

ITS ADN’s music is bold and unapologetic, characterized by lyrical depth that explores themes of resilience, empowerment, and ambition. His latest singles reflect his ethos of hard work and relentless pursuit, resonating with fans and artists alike. Beyond his music, ITS ADN leverages his platform through ADN – Artist Brand Development Network, offering mentorship, brand development, legal counsel, and strategic insights. His efforts ensure that emerging talent can protect and amplify their voices in the ever-evolving entertainment industry.