Bookings Africa wants to revolutionise talent marketplace with new app

Through the app, users can search for a variety of talent, compare prices, book online, pay securely and provide ratings and reviews for services across Nigeria, South Africa and Kenya.

Since Booking Africa’s launch in April 2019, more than 2 000 talented Africans have signed up for its 14 categories – including DJs, dancers, equipment hire outlets, social media influencers and photographers, among others.

“I believe Africa is the future, yet, the biggest problem we face is unemployment,” Bookings Africa CEO Fadé Ogunro said. "Bookings Africa tackles this issue by enabling millions of freelancers to gain recognition, monetise their talent and build a sustainable career on their terms.

"This means you can create your profile, upload your work portfolio, set your rates, availability and manage your business better with guaranteed payments all at the tap of a button.”

Ogunro added: “Working in the media industry as a producer for over a decade, I found many limitations when trying to source creatives across the continent. The process is currently expensive, time-consuming and extremely inefficient.

"I have dedicated the last three years of my life creating this innovative tech-enabled solution that will reshape Africa’s workforce. This is my vision for Bookings Africa: an Africa that works.”

Bookings Africa is an investment project of Unicorn Group, an investment company that targets innovative ideas, start-ups and early-stage companies in the technology and technology-enabled sectors across Africa. The company also provides education, training, mentorship, infrastructure and long-term capital through its ecosystem strategy.

Commenting about the new mobile app, Unicorn Group chief investment officer Mayowa Ayodele said: "We are excited to partner with Fadé and her team who have built a strong technology-led and scalable business that is harnessing and monetising the latent talent of Africans across the continent. We believe that investing in Bookings Africa has the potential to revolutionise a highly fragmented industry and positively impact lives.”

The Bookings Africa mobile app is available on the App Store and Google Play.