Ethiopian-American singer combines social activism with music

Kenna is not new to supporting social causes; in January of 2010 the Grammy and Emmy-nominated Ethiopian American singer led a team of celebrity friends to climb Mount Kilimanjaro in an effort to raise more awareness about the global clean water crisis.  Speaking to New York online based magazine; Tadias, Kenna says it is difficult to convince a very greedy industry to be philanthropic with music.

The artist has recently announced the first ‘One-For-One Artist campaign’ through which he has promised to donate 50% of his profits to deserving causes and social issues around the world that he and his fans care about.

Kenna is set to taking his campaign on the road with a sponsored worldwide tour that includes stops in Los Angeles, Tokyo, Hong Kong, Mumbai, Chennai, Moscow, Tel Aviv, Paris, London, New York, Haiti and Mexico City. While on the tour, Kenna will shoot the music video for the “sleep when we Die’ single.

‘I feel like this is a way to empower my art to create change through the connection I have with my fans. The hope is that the music serves as a conduit for the good my fans and I want to see in the world’ Kenna says of his campaign.

As part of the One-for-One campaign, Kenna is offering his still-in-the-works new album in a variety of incentives-filled packages. Among other incentives fans will get an opportunity to have dinner with Kenna and attend the Songs of Flight recording sessions. Check out all the various options and learn more about the six-week initiative – which allows fans to donate to their choice of over 25 different charities at Kenna's official website.