Namibia: Lioness releases If Not In This Life album

The 13-track collection is a celebration of life, self-expression, and the relentless pursuit of dreams. Alongside the album’s release, Lioness is also debuting the music video for the focus single ‘Pull Up’, an energetic anthem for the confident and unapologetically stylish.

With 16 years in the music scene, Lioness has carved a unique niche for herself on the global stage. If Not In This Life is her most ambitious project yet, merging Afropop, rap, hip hop, dancehall, and Afrobeats into a cohesive and dynamic sound. Known for her versatility and willingness to experiment with different genres, this album reflects Lioness’s artistic and personal growth. Each track bursts with energy, addressing themes of love, ambition, and living fully in the present. The album title serves as a reminder that life is fleeting, encouraging listeners to chase their dreams passionately; if not in this life, then in the next.

Tracks like ‘Tic Tac’ and ‘Alive’ capture the vibrant essence of Namibian music with their infectious energy, while ‘Fame’ and ‘Never Won’ highlight Lioness’ lyrical prowess, painting cinematic soundscapes over powerful raps. Her ability to blend styles and emotions has solidified her as a standout force in African music. Collaborations with Namibian artists like Gazza and Page from Ethnix bring a rich diversity to the album, offering listeners a well-rounded, pan-African musical experience.

The lead single ‘Pull Up’ released on 4 October, is an Afropop-infused track designed to get listeners moving. It marks Lioness’s bold return after a yearlong hiatus, reaffirming her position as a trailblazer in the industry. The song’s catchy hook and ethereal vocals make it a global anthem for those who “pull up” in style confident, resilient, and ready for life’s challenges.

The accompanying music video, directed by Dirk van Niekerk, matches the song’s high-octane energy. Shot in a private location in Cape Town, the video features Lioness in a “bossed up” opening scene, embodying the song’s central message of showing up as your best self. With sharp choreography, high fashion, and sleek modern AI effects, the video is a visual reflection of Lioness’s “boss energy,” blending glamour with empowerment and urging viewers to embrace their inner confidence.

Lioness’ journey has been extraordinary. Balancing her career as a medical doctor with her passion for music, she has emerged as one of Namibia’s most successful independent artists. If Not In This Life marks a new chapter in her career, a chapter of bold experimentation, fearless storytelling, and a deeper connection to her African roots.