Nigeria: AFRIMA to host global music workshop in Lagos

The event seeks to empower young creatives by offering training sessions, fostering international collaborations, and to enhance the capability of individuals working in the music production and business sectors. It will feature top music business leaders, celebrities, business executives, and creative industry professionals from around the world. They include Juma Jux (Tanzania), Nadia Nakai (South Africa) and DJ Neptune (Nigeria). Ivory Coast will be represented by leading stars such as Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao, all of whom are AFRIMA Award winners.

Other notable contributors include The Plug Entertainment co-founder Bizzle Osikoya, Vybz FM general manager Sesan Adeniji, DJ MohGreen (Algeria), Eric Bellamy (Live Nation Paris), Sonia Aimy (Canada) and Wendy Harawa (Malawi).

“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry,” AFRIMA CEO Adenrele Niyi said. “Partnering with bridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry.”

Niyi said the event aligns with AFRIMA’s core pillars, which include the awards, festivals, AFRIMA Creative Academy, talent discovery and promotions, music business hub, advocacy, and advisory & policy debates.

“Our goal is to reinforce Africa’s position as a powerhouse on the global music scene, one hit, one artist, one opportunity at a time. We are excited to be at the forefront of driving this initiative,” she said.

bridgeAfric president and AFRIMA associate producer, Victoria Nkong, said: “We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed.

“By the end of the camp, we will have a global EP featuring top African stars from different countries. Additionally, the workshop aims to help artists expand their reach by connecting them with international music executives, opening doors to new audiences and opportunities worldwide.”

The event will culminate in a three-day global music camp, where top musicians will collaborate to create songs as a team.

In addition to the workshop and music camp, Nkong said a welcome industry party will be held on 26 March to officially kick-off the event and welcome the participants.