Nigeria: Josplay partners with Opus Music Africa

The collaboration forms part of a goal to help improve the quality and size of relevant and shareable music data within the African music value chain, representing a strong alliance framework that will foster data-driven innovations across the African music ecosystem.

Josplay CEO Emmanuel Ogala said the deal solidifies AML’s metadata ingestion and indexing model, spearheading a significant relationship between AML and data custodians within the industry. 

“With this collaboration, easy discoverability and identification of music creatives, as well as appropriate royalty attribution and management looks more possible in the near future,” Ogala said, adding that the project should continue to forge relevant data partnerships between innovators operating within the African music space.

“Our participation in the African Music Library will immensely improve the global visibility of our portfolio and extensively enrich the metadata of our catalogue,” Opus Music Africa CEO Simon Mutyaba said. “These objectives align with our corporate strategic partnership goals for African rights holders at large.”

Opus Music Africa chief music officer David Tayebwa also asserted that “Africa’s music ecosystem has for long been set back by information asymmetry across different service providers. Starting from non-transparency in song credits, release information and the music metadata that CMOs use are some of the issues that have robbed our industry of the deserved music consumption through discovery, the existence of better value chain systems and the accumulation of black box revenue. In an effort to streamline these issues, working with Josplay to address the asymmetry through AML is Opus Music’s number one priority towards achieving its music data strategic goals.”

Josplay’s COO, Jideofor Okoro, noted that the collaboration “shows the relevance of effective data exchange for the growth of the industry. We use this opportunity to call on other stakeholders to collaborate with the project and help compile, standardise and make data available to those who need it to grow our music industry.”

ALM is open to the public and encourages all African music lovers, software engineers, creators, researchers, record labels, media platforms and performance rights organisations to explore, contribute and share accurate data on music from the continent and in the diaspora.