Orange Middle East and Africa and Spotify enter partnership

Starting today, mobile users in the Democratic Republic of Congo, Madagascar and Mali will enjoy music for free on Spotify when subscribing to an Orange mobile offer. The offer will be launched in Guinea later.

With a worldwide community of over 551 million monthly active users (MAUs), including 220 million subscribers, Spotify provides a wide range of African and international artists with a library including over 82 million tracks. By offering complimentary data bonuses to access Spotify’s service, Orange, operating in 18 countries across Africa and the Middle East, is seeking to strengthen its position as an all-in-one entertainment service provider.

“Music stands as the primary source of entertainment across the African continent,” a statement from Orange said. “The vast community of Orange mobile users in several countries will enable Spotify to promote local talents and introduce them to a larger audience. This strategic partnership will constitute for Orange a substantial progression towards enhancing the musical experience across the African landscape, fostering a deeper connection to cultural and entertainment elements. Orange is exploring opportunities to expand the offer in other countries.”

Spotify managing director of sub-Saharan Africa Jocelyne Muhutu-Remy said: “We are excited to partner with Orange Middle East and Africa to offer data bonuses to our customers in the Democratic Republic of Congo, Guinea, Madagascar and Mali, allowing them to enjoy our vast music library of over 100 million songs, without worrying about data. We are aware that data costs continue to be a hindrance for people who would like to stream music, that’s why we are actively working at Spotify SSA on partnerships like this one.”

Orange Middle East and Africa deputy CEO Brelotte Ba said: “We are pleased to partner with Spotify to bring a new experience to our customers in Africa and the Middle East. As a multi-service operator on the continent, we want to provide our customers with easier access to the rich musical culture in Africa and to the promotion of local talents. The deployment of this service in the countries where we are present will greatly facilitate access to an incomparable musical experience for all communities and thus contribute to the acceleration of digital inclusion on the continent.”