Rema, Ayra Starr ink Pepsi Nigeria deals

The pair were unveiled on reality TV show Big Brother Naija at the weekend, where they also performed. The deal means that the artists join other renowned Nigerian entertainers – including Wizkid, Davido, Tiwa Savage and Burna Boy – as the beverage brand’s global ambassadors.

“I’m so excited to let this out of the bag,” Rema confirmed the news on social media. “I’m feeling the love and energy already. Shout out to my new family Pepsi Nigeria.”

“This is one of the best vibes I’ve felt,” Ayra Starr said, adding that she is grateful for the support she has received throughout her career. 

While this is Ayra Starr’s first major endorsement deal, it adds to Rema’s growing portfolio, which includes brands like JESA Farm Dairy, Monster Energy Drink and TomTom.

Signed to the Don Jazzy-led Mavin Records, Rema and Ayra Starr are currently enjoying a growing reputation as the new faces of Afrobeats. Rema rose to prominence with the release of ‘Iron Man’, which appeared on former US president Barack Obama’s 2019 summer playlist. The singer has released three EPs and popular singles such as ‘Dumebi’, ‘Bounce’, ‘Lady’ and ‘Soundgasm’.

Ayra Starr is behind the recently released 19 and Dangerous album and her eponymous debut EP, which dropped in January.