20 Nov 2024Nigeria: Young Jonn named Pepsi ambassadorAfrobeats act Young Jonn has secured an endorsement deal with beverage brand Pepsi.By In-house West Africa
28 Oct 2024Ghana: Kwabena Kwabena to represent motorcycle brand KiboGhanaian highlife singer Kwabena Kwabena has scored an endorsement deal with Kibo Motorcycles Ghana.By In-house West Africa
23 Oct 2024Ghana: Samini scores endorsement dealGhanaian reggae-dancehall singer Samini has inked an endorsement deal with Oak Wellness Hub, a...By In-house West Africa
16 Oct 2024Davido leads new Martell campaign for AfrobeatsThree years after Maison Martell first announced Davido as brand ambassador, the cognac brand has...By Gabriel Myers Hansen
11 Oct 2024Lojay inks deal with Coca-Cola NigeriaNigerian singer Lojay has inked an endorsement deal with Coca-Cola Nigeria.By Gabriel Myers Hansen
23 Sep 2024Ghana's Fancy Gadam scores endorsement deal Ghana’s Fancy Gadam has landed an endorsement deal with FENAAM GH Ltd, the local company behind...By Gabriel Myers Hansen
28 Feb 2024Maandy named brand partner for Kenyan spiritKenya Breweries Limited’s (KBL’s) spirits brand Chrome has announced a brand-new partnership with...By In-house East Africa
07 Aug 2023Ghana: Stonebwoy scores another endorsement dealGhanaian beauty products manufacturer Ghandour Cosmetics (GC) has announced a partnership with Afro...By Gabriel Myers Hansen
03 Apr 2023Ghana: Reggie Rockstone lands endorsement dealGhanaian hiplife pioneer and entrepreneur Reggie Rockstone was last week unveiled as the brand...By Gabriel Myers Hansen
30 Mar 2023Nigeria: Ayra Starr to represent beauty brand Maybelline New York-based cosmetics company Maybelline has named Nigerian Afrobeats singer Ayra Starr as its...By Gabriel Myers Hansen
19 Dec 2022Liberia: J Slught lands brand ambassador deal with...Liberian singer and producer J Slught last week inked a brand ambassadorial deal with Monrovia-...By Gabriel Myers Hansen
17 Nov 2022Nigeria: Asake lands brand endorsement dealNigerian sports entertainment company Parimatch this week named musician Asake as its brand...By Gabriel Myers Hansen