SA: Msaki to host BIMAs workshop

The fully booked workshop, organised by the women-oriented Basadi in Music Awards (BIMAs), is designed for emerging musicians and songwriters seeking to enhance their skills and further their careers in the music industry. It will foster a supportive environment, allowing emerging musicians and songwriters to establish connections with like-minded professionals. The workshop comes ahead of the 2023 BIMAs at the Joburg Theatre on 12 August.

Aside from gaining songwriting practical skills, the participants will explore release plans, imaging, music registration and royalty collection to improve their earning potential. It will also feature a performance by Skye Wanda, who was the winner of the BIMAs Songwriter of the Year Award in 2022.

“I really believe that those of us who have a platform available should use our voices to make a positive impact, which is why I’m thrilled to be part of the Basadi in Music Awards, mentoring young women in the music industry through the songwriting workshop that Nando’s and SAMRO are sponsoring,” Msaki said.

“I know how much it means to have someone invest time in you and to have people who will encourage you on this journey. I look forward to sharing what I’ve learnt and to being a small part of helping these talented young songwriters to find platforms of their own.”

The Nando’s Emerging Artist and SAMRO Songwriter’s Workshop will take participants on a deep dive into the creative process, with Msaki and a panel of industry experts – curated in partnership with Women In Music South Africa – providing practical advice on writing captivating lyrics, melody compositions and innovative song arrangements.

Nando’s creativity portfolio marketing manager Kirsty Niehaus said: “Nando’s believes that creativity changes lives. Sponsoring the Emerging Artist of the Year category at BIMA and the songwriting workshop excites us at Nando’s because it ties in directly with our aim of nurturing and showcasing local talent in a way that makes a meaningful difference. We look forward to hearing from some of South Africa’s hottest young musical talents.” 

SAMRO CEO Annabell Lebethe said it was disconcerting that only 18% of the collective management organisation’s members were women, according to a survey it released last year.

“That’s why we commissioned a research project called Women’s Rights and Representation in the Music Industry,” she said. “Our upcoming workshop aims to provide women in the music industry with the tools, knowledge and support they need to succeed in their careers.

“We’re committed to creating an environment that promotes equal opportunities, fair representation and gender diversity. Our ultimate goal is to drive lasting change and empower women in music. Their talents and contributions should be recognised and celebrated on an equal footing.”