Spotify introduces in-app direct messaging feature

The feature, announced on 26 August, will be available in selected markets to both Free and Premium users aged 16 and above. Spotify said the tool is designed to make it easier for people to recommend songs, podcasts and audiobooks without leaving the app.

“Spotify users have told us they want a dedicated space within the app to share songs, podcasts, or audiobooks they’re excited about with friends and family, and an easy way to keep track of recommendations,” the company said in a blog post.

The new system allows users to tap the share icon in the Now Playing view to send content to people they have previously interacted with through Spotify. This includes contacts from Family or Duo plans, or those who have collaborated on playlists, Jams or Blends. Recipients can choose to accept or reject message requests, while users can also opt out of receiving DMs entirely via the settings menu.

Messages support text and emojis, though Spotify stressed the feature is not intended to replace existing social media platforms. “Messages on Spotify are designed to complement these integrations, not replace them,” the company said, noting that users can continue sharing content through platforms such as Instagram, WhatsApp and TikTok.

Spotify added that messages are protected with encryption in transit and at rest, though they are not fully end-to-end encrypted. The company said it will use detection technology to scan for unlawful or harmful content, and that moderators will review reports submitted by users.

The development comes as Spotify seeks to broaden its offerings beyond music, investing in podcasts, audiobooks and exploring a new premium tier expected to launch this year. It follows a series of price increases across multiple regions earlier this month, with more adjustments expected.

Spotify reported 276 million paying subscribers in the second quarter of 2025, a 12% year-on-year increase. Co-president and chief business officer Alex Norström recently told the Financial Times that the company is confident it can reach one billion paid users, saying that with only 3% of the global population currently subscribed, “there’s just so much more runway” for growth.