YouTube unveils new real-time analytics for artists

The revamped tool, which is now available in YouTube Studio, provides an enhanced dashboard for its users and will be updated in real time. The company has also made the new feature accessible on mobile for users with official artist channels.

The dashboard will feature services such as Total Reach, which gives artists and their teams an idea of how their music is reaching audiences across the platform, including videos uploaded to their official channels, and those created and shared by fans, tastemakers and collaborators.

Additionally, Song Detail shows artists how fans are engaging with a specific song, from official uploads, to fan-created lyric videos, covers and dance videos.

“This content created by users benefits artists of all sizes and is largely incremental to views of their official content on YouTube,” the YouTube blog reads. “On average, the top 1 000 artists on YouTube get over 20% of their chart eligible views from videos created by users.”

YouTube global head of music, Lyor Cohen, said: “We can’t wait for artists and their teams to fully understand their global audience and the power of YouTube’s platform. Turn the lights on and see where you are going. Now you’ve got the full picture of your music on YouTube.”

The company says Analytics for Artists has the most robust set of audience and performance insights on the market and that the company will continue to roll out additional features to empower artists and their teams.