SAMRO unveils 2023 music business training recipients

4 Dec 2023 - 16:00

Published under the Creative Commons Licence

The Southern African Music Rights Organisation (SAMRO) has announced the recipients of the 2023 Music Business Training Programme, an initiative developed in collaboration with the Soul Candi Institute of Music.

The programme equips participants with essential music business skills and knowledge. Photo: Music In Africa

The programme was introduced in 2021 to equip qualifying SAMRO members with the essential business skills and knowledge needed to thrive in the dynamic and competitive landscape of the South African music industry.

The 50 qualifying members were selected to receive bursaries in 2023. Hundred members have completed the course over the past two years – taking the total bursary recipients to 150 since the inception of the programme.

The participants will undergo training in six modules encompassing the following expansive knowledge domains:

History of the Music Industry
The Music Business: The Players, the Game
Copyright law and its Implications in the Business
Application of Copyright Law – Music Rights and Licensing
Event Management
Digital revolution

These modules will equip participants with the necessary skills and insights to navigate the dynamic landscape of the music business.

Building upon the achievements of previous years, SAMRO extended its partnership with the Soul Candi Institute for the 2023 Music Business Training programme, marking a significant expansion for the programme. The entry requirements, SAMRO said, were broadened to enhance inclusivity and maximise participation for the pool of eligible members. Unlike previous years, the amended criteria permitted applications from members previously excluded due to a lack of a matric certificate.

“This strategic intervention has resulted in an increase of the number of applications by 10.6%, signalling a clear indication of the programme’s growing appeal and accessibility,” SAMRO said. “This inclusive approach aligns with SAMRO’s commitment to providing opportunities for a diverse range of members, empowering them to enhance their skills and contribute to the thriving music industry.”

Below is the full list of recipients: