African Music Week to make Accra debut on 27 December

Traditionally held in Toronto, Canada, AMW aims to connect African and global artists, industry leaders, and audiences. AMW Accra, slated for the Ghana Investment Promotion Centre Conference Room, will serve as a precursor event for the 2025 African Music Week Festival.

Running under the theme, “Bridging Continents Through Music and Culture,” AMW Accra is expected to unite artists, music professionals, policymakers and cultural enthusiasts. Among programmed speakers are Ruddy Kwakye (founder and CEO, The Rave Group) Bola Ray (CEO, EIB Network Ltd), Khadijat El-Alawa (CEO, The Continent Live/Universal Music Sync & Brands) and Yoofi Grant (CEO, Ghana Investment Promotion Centre).

Programme highlights include a panel on music tourism in Ghana and performances from top local talents like Trigmatic, Bugatti Bonsu, and Feli Nuna, while networking opportunities will connect artists with industry executives, investors, and fans.

According to a statement, the event “builds on Ghana’s growing reputation as a global cultural hub and leverages the success of AMW’s Toronto edition, which has already gained international acclaim.

“Ghana has emerged as a cultural powerhouse, drawing global attention with its vibrant festivals, rich history, and burgeoning creative industries. AMW Accra aims to solidify Ghana’s position as a nexus for music tourism, leveraging its unique blend of tradition and innovation to attract international audiences.

“This launch is strategically timed during Ghana’s “Year of Return” festivities, ensuring maximum exposure to local and international audiences visiting the country.”

“African Music Week is about creating opportunities, building networks, and positioning African artists as key players in the global music industry. Accra, with its rich musical heritage and cultural vibrancy, is the perfect place to host this next chapter,” AMW president Julz Ossom said. “By exploring music tourism, we aim to empower artists, create sustainable opportunities, and position Ghana as a creative powerhouse on the global stage.”