SA: Hunter’s, Tresor partner to create platform for upcoming artists

JCH is envisioned to an empowerment platform for upcoming artists and will give emerging musicians access to fundamental tools, resources and mentorship opportunities from some of the country’s biggest artists, such as Tresor himself.

With this collaboration, Hunter’s aims to enable easy access and support to young musicians who find it challenging to enter the music industry due to lack of resources, assistance or education.

“I am pleased to partner with Hunter’s to bring this epic project that I hold very dear to my heart and life,” Tresor said. “The partnership is centred around igniting the next generation of African creatives. Hunter’s being an outstanding champion of youth music culture is truly fitting to embark on this culture-shifting journey with.'

“I have been working on this project relentlessly for the past few years. The vision for this project and space is to give the youth a voice and platform to express their outstanding gifts freely with an incredible and carefully designed support system.”

Given Tresor’s role as ambassador for the UN Refugee Agency and his long record of support for local music, Hunter’s believes he is the right person to inspire this collaboration.

Hunter’s Cider marketing manager Anita Mubangizi said: “Embarking on a journey to create new platforms for creative expression in music and entertainment is a non-negotiable task for Hunter’s. We have been looking for the right partner to work with and bring this to life; to get to a point where we can create opportunities in the music space for the youth and help create sustainable incomes from the industry. Hunter’s has never been afraid to do things their way, regardless of category and societal norms – celebrating originality in all its shapes and sizes.”

Hunter’s has a reputation for supporting the music industry in South Africa. At the beginning of the COVID-19 pandemic, the company sponsored the Channel O Lockdown House Party, which kept South Africans of all ages entertained during a period of uncertainty.

In November 2021, Hunter’s was one of the first brands to sponsor a concert in order to revive the live music scene after nearly 19 months of restrictions on public gatherings. The concert, dubbed #MusicNeedsYou, took place in Johannesburg and was headlined by Cassper Nyovest and Kabza de Small. In addition, Hunter’s donated half of the ticket value (R100 000) to the Music In Africa Foundation to further support the South African music sector.