Nigeria: Ditto Music appoints Adeyemi Akinnigbagbe as A and R representative

The appointment marks a pivotal moment in the company’s expansion efforts across the region. In this new capacity, Akinnigbagbe will spearhead the strategic vision and execution of Ditto Music’s Nigerian artist and repertoire (A&R) initiatives.

“I am thrilled to embark on this journey with Ditto Music and to contribute to the growth of Nigeria’s music scene,” Akinnigbagbe said. “I am passionate about championing the diverse voices and sounds of our country, and I look forward to collaborating with exceptional artists and amplifying their careers through Ditto Music’s innovative services.”

Ditto Music regional manager for Africa Wendy Verwey Bekker said: “It’s fantastic that Yemi has joined our team at this exciting time. There’s a cultural transition taking place in the global music business and Africa is becoming progressively influential. With Nigeria as a key focus, Yemi is uniquely qualified for this pivotal role in growing our roster and relationships, and representing Ditto Music in Nigeria.”

Akinnigbagbe, a seasoned music industry expert, is set to revolutionise Nigeria’s vibrant music scene with Ditto Music’s expansion into the country. With a deep understanding of the local music landscape and a passion for nurturing talent, he aims to elevate Ditto Music’s presence and impact in Nigeria. Already, promising artists like Liya, Ichaba, and Taiyel have joined the roster. Ditto Music’s entry into Nigeria reinforces its commitment to empowering African artists, joining its established operations in South Africa and Ghana. Under Akinnigbagbe’s leadership, Ditto Nigeria is poised to become an integral part of the country’s rich musical heritage, unlocking new opportunities for local artists.

With a proven track record of working with global music stars like Chance the Rapper, Ed Sheeran and Stormzy, as well as African artists like Sarkodie, Darkoo, Priddy Ugly, and Del B, Ditto Music is dedicated to supporting artists at every stage of their career. As a leading music distributor and publisher, the company offers unparalleled access to a suite of industry tools and services, allowing artists to release unlimited music across hundreds of platforms, including Spotify, Apple Music, TikTok, and more, while retaining 100% of their royalties.