Interview: Nigerian Afro-soul singer Qing Madi

Having begun her interest in music at a tender age of five, Qing Madi later realised that music was her calling. With influences from Kendrick Lamar, her music is not just a reflection of her soul, but also a powerful tool for inspiring, uplifting, and connecting with people.

As a female artist in the music industry, Qing Madi has learned to work a hundred times harder to have her voice heard. However, her unique perspective and experiences have shaped her artistry, allowing her to think differently and see the world in a way that shapes her writing and music.

In an interview with Spotify, celebrating her selection as EQUAL Africa’s artist of the month for January 2025, Qing Madi advises aspiring artists to keep creating, recording, and sharing their music, among other things.

SPOTIFY: What is that one surprising thing your fans might not know about you?

Qing Madi: One surprising fact about me is that I speak multiple languages. I speak English, Spanish, and Igbo fluently, which allows me to connect with diverse audiences and infuse unique cultural influences into my music.

When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?

I realised music was my calling as young as when I was five years old. My WHY for pursuing music is rooted in a deep desire to impact the world positively and touch lives through my art. Music is my way of inspiring, uplifting, and connecting with people on a profound level.

Which African songs or artists did you grow up listening to?

I grew up listening to the lyrical genius of Kendrick Lamar, whose artistry and storytelling influenced my creative journey and the way I approach music.

To someone who has never heard your music, how would you describe the sound, tone, and style?

My music is a fusion of Afro-soul, Afro-R&B, and Afro-pop, a rich, alternative African sound. It is deeply soulful and resonates with emotions, creating a connection that speaks to the heart and mind.

Any advice for someone dreading following their dreams?

Keep creating, keep recording, and consistently share your music on social media. The journey is not easy, but perseverance is key. Above all, keep faith and put God first, your dedication will eventually open doors.

How do you navigate the music space as a female artist and how does your unique perspective shape your artistry?

As a female artist, I’ve learned that you need to work a hundred times harder than your male counterparts to have your voice heard. My unique perspective is reflected in my artistry, I think differently, and I see the world in a way that shapes my writing and music. My lyrics often incorporate metaphors and layered meanings, allowing listeners to explore deeper emotions and perspectives through my songs.