Afro Nation Portugal 2025 to stream globally via TRACE+ partnership

For the first time, fans around the world can enjoy the festival experience virtually, thanks to an exclusive partnership with TRACE+, the global streaming platform dedicated to Afro-urban culture. The collaboration offers immersive digital access to Afro Nation 2025, allowing audiences to tune into exclusive content, backstage moments, and artist-curated playlists from anywhere in the world.

As part of the partnership, TRACE+ is offering free premium access through two promotional codes namely AFRONATION2025, available to all users, unlocks one month of free premium access to TRACE+ and AFRONATIONVIP – exclusive to ticket holders, offers three months of free premium access.

Eligibility is verified by matching email addresses with Trace+ registrations. Fans can redeem their codes via www.trace.plus, accessible on mobile, web, and smart TVs. General Access ticket holders who sign up on TRACE+ and begin streaming will be automatically entered into a draw to win VIP passes to Afro Nation Portugal 2025, each valued at €599 (about $680). Winners will receive a complimentary upgrade from General Access to VIP.

The collaboration between Afro Nation and TRACE is being hailed as more than a media deal, but a cultural movement aimed at elevating Afro-urban music and amplify voices across the African diaspora.

“Trace is more than a media brand, it’s a movement,” TRACE co-founder and CEO Olivier Laouchez said. “Together with Afro Nation, we’re amplifying the voices of a global generation shaped by Afro-urban culture.”

The Malachite Group CEO Natasha Manley said: “Trace is the ideal partner for Afro Nation. Together, we’re creating more access, more celebration, and more impact for the entire diaspora.”