IFPI shares Engaging With Music 2023 report

Based on the responses of more than 43 000 people across 26 countries, the report is the largest music study of its kind.

Highlights of the report’s findings include the revelation that fans are engaging with music more than ever, dedicating an average of 20.7 hours per week to listening. This represents an increase from 20.1 hours in 2022, or the equivalent of listening to an additional 13 three-minute songs per week in 2023. 

People have also diversified their music engagement methods, with 79% acknowledging an increase in the ways of listening to music compared to 76% in 2022. On average, individuals employ more than seven different methods to interact with music, like streaming, listening to radio, watching live concerts and purchasing music.

There is a heightened awareness of artificial intelligence (AI) among music enthusiasts, with 79% agreeing that human creativity is indispensable in music creation, while 74% of those aware of AI’s music capabilities believe it should not be utilised to clone or impersonate artists without authorisation. 

The audio streaming market, particularly subscription services, continues to witness growth, with 73% of respondents using licensed audio streaming services. There is also a 7% increase in time spent on subscription audio streaming services. 

Pop remains the most popular genre globally, with people identifying more than 700 genres they typically listen to. Some 57% emphasise the importance of accessing music from around the world, with an even higher percentage (65%) feeling this way among the 16 to 24 age group. On average, fans globally explore more than eight different music genres. 

Music also holds immense significance for mental health and well-being, with 71% of respondents stating its importance and 78% highlighting its role in relaxation and coping with stress. 

However, unlicensed music remains a significant issue, with 29% admitting to using unlicensed or illegal methods to access music.

Outgoing IFPI CEO Frances Moore said: “Music is incredibly important to people’s lives. Engaging With Music shows how fans are seizing the opportunities to listen to more music in more ways than they have ever done before.

“However, the use of unlicensed music remains a significant issue for the music community, especially as technologies continue to evolve. We need to continue to do everything in our power to support and protect the value of music.”

Access the full Engaging With Music 2023 report here.