Following the merger of Coke Studio Africa and Coke Studio South Africa, the flagship music show of the Coca-Cola Company has been launched in Ghana.
For only the second time the show will be broadcast in the West African country. “We had a great experience last year,” said the Coca-Cola’s brand manager in Ghana Yaa Amoah-Owusu.
“And from that experience, we are very glad to bring a bigger and better Coke Studio Africa for the continent and for Ghana in particular. We have a group of top artists with diverse flavours this year incorporating the cultural and modern music experiences in Ghana. This will give more exposure to Ghanaian music and promote our culture globally.”
Ghana will be represented on the show by the artists Worlasi and Joey B, as well as by the producer Killbeatz, who has worked with R2Bees, Ed Sheeran and Fuse ODG. Joey B is expected to collaborate with US star Jason Derulo.
The merging of Coke Studio Africa and Coke Studio South Africa will result in more countries taking part in the television show: South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia and Cameroon.
Coke Studio Africa is a non-competitive music collaboration show, which seeks to bring people together and celebrate the diversity of African music and talent. It also gives upcoming artists the opportunity to work with some of the best local and international music and production talent.
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