NEFCISA
NEFCISA

The Music In Africa Foundation (MIAF) is proud of its partnership with the Industrial Development Corporation (IDC) as a Strategic Implementing Partner (SIP) for its Social Employment Fund (SEF). Through this collaboration, MIAF is running a national programme that is creating jobs, addressing skills gaps, and strengthening South Africa's creative industries — in line with the SEF's overarching goal to generate work for the common good and build community value through employment, social contribution, and inclusive economic participation. Operating under the banner NEFCISA (National Employment Facility for Creative Industries in South Africa), the initiative is recruiting and training participants, matching them with host organisations, and has already placed 1 500 workers across the country — surpassing its original target of 1 000. NEFCISA is delivered through a network of 20 host organisations spanning five provinces, who are actively hosting participants and contributing to work for the common good across South Africa's creative and cultural industries. Key Objectives: Support employment and entrepreneurship in the creative industries. Offer skills development and training programmes. Foster partnerships between public and private creative sectors. Promote South African creativity at both provincial and national levels Foster community development through social contribution.

ACCES
ACCES

ACCES Conference and Showcase Festival is Africa's leading music industry gathering, bringing together the people shaping the future of the continent's music business. Artists, entrepreneurs, executives, investors, policymakers and cultural leaders from across Africa and around the world come to ACCES to build partnerships, exchange ideas, discover talent and create new business opportunities. Since its launch in 2017, ACCES has become the continent's premier platform for professional exchange and music market development. Combining a high-level conference with a curated showcase festival, networking, exhibitions and industry programmes, ACCES offers a unique space where creativity meets business and where African music connects with the global industry.

Gender@Work
Gender@Work

Music In Africa Gender @ Work is a three-year training programme aimed at upskilling and increasing the participation of female professionals in the African music sector. Launched by the Music In Africa Foundation (MIAF) in April 2019, the programme is connected to the MIAF’s ACCES music conference – a pan-African event held in a different African country every year. This connection enables the programme to reach new participants in a different African country every year. The programme marks the beginning of a more concerted effort by the Foundation to support the participation and inclusion of women in all facets of its programmes and the music sector in Africa as a whole. Over the three years, the programme will aim to address gender imbalances in the sector through training, lobbying, facilitating knowledge exchange and dialogues that foster the interest of women. The broader objectives of the programme are to: Provide industry training for women on critical music industry skills, focusing on: Stage management Electronic music production and recording Music business management Technical knowledge Provide an opportunity for both professional and aspiring women to benefit from the Music In Africa network and its broad range of activities in 2019, 2020 and 2021. Provide a solution-based platform in the form of a round table at ACCES with a view to identify challenges, discuss opportunities and lobby for the interests of female practitioners. Offer participants the opportunity to benefit from programmes offered by MIAF’s partners. Increase access to educational materials. Integrate participants in the broader ACCES programme to maximise experience and exposure to the industry. Record and present training materials on the www.musicinafrica.net, including but not limited to tutorials, templates and other best-practice materials. Communicate women-based themes that support the initiatives and messages of the programme. MAIN TRAINING ACTIVITIES Training in first country (Ghana): In the first year, participants will be trained on all aspects of stage management by a team of experienced stage managers from 10 to 17 November 2019. The programme will offer robust classroom training as well as practical, hands-on training in which participants will also be given the opportunity to manage various aspects of the ACCES performance programme. Training in second country: The second training iteration will take place at ACCES 2020 when the programme will diversify its course to include music production lessons and training on other music business topics. A round-table platform will also be introduced to coincide with the ACCES programme. Training in third country: The third training iteration will take place at ACCES 2021 in a different country, offering an advanced course. HOW DO YOU GET INVOLVED?  As a participant, facilitator or trainer: The programme enrolls up to 12 trainees every year. All opportunities are advertised publicly on this website, and will be added to this page. Please keep checking this page for new calls (below under UPDATES & CURRENT OPPORTUNITIES). As a partner Please contact Claire Metais at [email protected]. APPLY The call for applications for 2020 will be announced soon. The Music In Africa Gender @ Work programme is made possible with the support of the Prince Claus Fund, Siemens Stiftung and Goethe-Institut.

Sound Connects Fund
Sound Connects Fund

For cultural and creative practitioners and organisations operating in southern Africa, access to funding remains a major challenge. The COVID-19 pandemic has also had a massive impact on government policy, spending and the economy in general, and has seen spending on culture being moved further down the list of priorities. Further, the cultural and creative industries repeatedly cite four main areas where investment is needed for growth, which are increased visibility, mobility including access to new markets, finance and support structures.

Instrument Building And Repair Project
Instrument Building And Repair Project

Experience the Vibrations African Instruments Exhibition online in 3D

Reviews

Tyla Brings A*Pop to Life in a Neon-Drenched Atlanta Launch Party

27 Jul 2026 - 07:08

cc-img flag-img

Multi-Grammy Award winner Tyla celebrated the release of her highly anticipated second studio album, A*Pop, with a vibrant launch party at DBS Sounds, an independent music store in Riverdale, Atlanta. The event reflected the album's eclectic cultural character, bringing together the sounds, aesthetics and energy that have helped establish the South African singer as one of contemporary pop's most distinctive global stars.

Tyla.

The evening began in near darkness, with vivid neon lights cutting through the dimly lit venue. The setting was awash with glow-in-the-dark graffiti, desaturated posters and fluorescent details that mirrored the visual identity of A*Pop. Neon pink and azure lighting, combined with black-light effects, transformed the space into an immersive club-like environment, with the audience moving between the balcony, dance floor, stage and DJ booth.

Anticipation was high as the crowd waited for the Johannesburg-born artist to take the stage. Tensions briefly flared when a physical altercation broke out among two attendees, but the situation was eventually brought under control. Tyla later took command of the room, asking the crowd if they “wanna party” before launching into a performance that quickly shifted the focus back to music and celebration.

The evening was hosted by Collin Gayle, who engaged Tyla in conversations between songs, offering the audience glimpses into the ideas and emotions behind the album. Asked about the meaning of “Right Now”, Tyla described the song as being about the comfort of having someone who remains your person regardless of what life throws at you.

“You know when you're just comfortable with someone, regardless of what you are going through, but you know that person is your person still,” she said.

When another audience member asked what had inspired her creatively, Tyla pointed to her younger self. Her response offered a glimpse into the personal motivations behind an album that otherwise presents itself through a highly polished and outward-facing pop aesthetic.

Asked what she ultimately wants listeners to take from her music, her answer was straightforward: "I just want people to have a good time."

That desire was evident throughout the evening. Tyla repeatedly interacted with the audience, handing her distinctive neon-accented microphone to fans so they could sing along. At one point, an impromptu dance battle unfolded on stage, with Tyla selecting participants from the crowd and encouraging them to show off their moves.

The competition quickly became one of the night's most entertaining moments. Dancers showcased a range of styles, from popping and locking to voguing and energetic amapiano-inspired movements. One participant delivered a series of dramatic moves before another dancer, wearing a crop top, took the stage with impressive flexibility, including a split. A taller dancer followed with an exuberant performance driven by the log-drum rhythms that have become synonymous with South Africa’s amapiano movement.

The spontaneous exchanges captured something central to Tyla’s appeal: her ability to create music that exists at the intersection of performance, dance and cultural exchange. Rather than keeping a distance from her audience, she embraced the communal energy that has helped fuel her international rise.

Musically, A*Pop continues Tyla’s exploration of the space between South African amapiano and global pop. The sound is anchored by the genre's signature log drums and rhythmic propulsion, while incorporating the polished structures and accessibility of contemporary Western pop. Breezy grooves and smoother R&B textures add another layer to the music, creating a balance between dancefloor euphoria and more relaxed, melodic moments.

That blend has become a defining feature of Tyla’s artistry. Her music can be immediate enough for a crowded dance floor while retaining the rhythmic and cultural identity of the sounds that shaped her. The result is a pop language that feels both globally accessible and distinctly connected to her South African roots.

The A*Pop launch party offered a fitting introduction to the album’s world. From its fluorescent visual identity to the uninhibited dancing and spontaneous audience interactions, the night was less a conventional album event than an extension of Tyla’s musical philosophy: music should bring people together, make them move and, above all, allow them to have a good time.

Please log in to post a comment.

Most popular

Disclaimer: Music In Africa provides a platform for musicians and contributors to embed music and videos solely for promotional purposes. If any track or video embedded on this platform violates any copyrights please inform us immediately and we will take it down. Please read our Terms of Use for more.

newsletter banner

Subscribe to our monthly Newsletter

Follow us on social media