UFC launches music streaming and media app

The app, which is now available on iOS and Android, features UFC-themed mixes and content from its roster of fighters and is designed specifically for UFC fans around the world.

The app offers customised UFC mixes curated by music professionals as well as content that UFC athletes can listen to while training to compete.

Fans can follow UFC fighters and get a taste for their music preferences. UFC Ultimate Sound is great to listen to for all occasions, including getting ready to watch a UFC event, working out or while on the go.

In a joint statement by both companies says that the music streaming app is the first-ever music streaming app that allows UFC fighters the opportunity to directly connect with fans around the world through music and content.

“It’s all about bridging a gap between fans and their favorite sport,” ACX Music CEO Svein Sorgard said. “With UFC Ultimate Sound, we can finally connect fans and fighters on a new level. Music brings people together and we’ve given them a place to meet. Every mix is inspired by UFC and the fighters and curated by music professionals. Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports.”

UFC senior vice-president of consumer products, Tracey Bleczinski, said: “UFC is always at the forefront when it comes to fan engagement. We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and fighters in a way never seen before. Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”

UFC attracts more than 318 million fans and 102 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world.

The app has only launched in the US for now and could be rolled out to other regions soon.