Trace launches Afro-urban show CODE

The 16-minute docuseries will be hosted by Trace global head of content Ninka Mbaye. It will decode Afro-urban trends and feature on talent from different origins to empower the new generation.

“Trace not only plans to offer great content on our platforms but also to create programmes that promote diversity and inclusion for all,” Trace co-founder and CEO Olivier Laouchez said. “We want to put the spotlight on the success stories of artists, creators and entrepreneurs in order to make talents from all over the world shine while inspiring the youth.”

Mbaye said: “The reason I love CODE is its ability to inspire people and the fact that they’re getting all these magical moments from all over the world”

Trace said the new flagship show would introduce new Afro-urban trends from around the world, decrypting the latest news in music, culture, beauty, fashion, dance, art and food.

“It will put a spotlight on inspiring iconic industry players making an impact in urban culture across the globe including Youssoupha, Sean Paul, Shaggy and Kendji Girac,” the TV network said. “Each episode will be centred around the industry insider, as they touch on a wide range of topics including their rise to fame, downfalls and how they overcame challenges in their intimate conversations with presenter Mbaye.”

The audience will get the opportunity to interact online during the show via an onscreen QR code. The feature will grant viewers access to all episodes and additional content. Alternatively, viewers can sign up here.