TikTok has launched a global music competition for unsigned acts dubbed Gimme the Mic.
The virtual talent show is open to anyone aged 18 years or older, including duos and bands, as long as they are not signed with any record label or subject to a recording agreement or commitment of any kind.
“If any contestants are signed with a record label, then they may be removed from the search by TikTok at TikTok’s sole discretion,” TikTok said. “All submissions will become the property of TikTok. The participants must either own the rights behind performed tracks or have secured or caused to be secured any and all third-party consents, waivers, permissions and licences required for the use of the rights on a royalty-free basis to TikTok.”
The virtual talent show will involve three phases:
Audition
To audition, participants need to register on the audition page in-app and post one short submission video (30 seconds minimum) with hashtag #GIMMETHEMIC between 7 August and 16 August.
Semi-final
Following the audition period, 30 of the most popular creators from the US will be selected to move on to perform and compete in pairs in the semi-final, a series of multi-guest live videos on @tiktoklive_us from 1 September to 3 September. Those who tune in will have a chance to vote for their favourite performers in real time. Users can collect votes when they complete tasks like registering for live events and more.
Grand finale
For the final round, the Top 10 contestants from the semi-final will compete in the US grand finale on 10 September for the chance to be crowned as the US Gimme the Mic champion. In addition to the title, the winner will receive 50 000 Diamond rewards and a ticket to be a contestant in Live Global Finale that will take place on 22 and 23 September. The global finale will feature winners from around the world competing for the top spot.
View the terms and conditions here.
“We are committed to creating fun and entertaining ways to elevate our talented community and support them as they share their passion and creativity with the world,” TikTok said. “Gimme the Mic is a chance for contestants to showcase their talent to a wider community. The global contest winners will not only receive a trophy but will have the opportunity to be featured on official TikTok channels and receive up to 500 000 Diamond rewards.”
View the original call here.
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