Ghana: Jay Bahd partners WAVVI to launch talent search for new music collaboration

The campaign invites artists to distribute their music through WAVVI before 15 September, with Jay Bahd set to review qualifying entries and personally select the artist whose work he wants to collaborate on.

To enter, artists must:

• Sign up on WAVVI’s platform.
• Repost and share the official campaign announcement.
• Tag three artist friends who may be interested in the opportunity.
• Release a track through WAVVI by 15 September.

The partnership combines Jay Bahd’s profile within Ghana’s music and youth culture with WAVVI’s focus on providing African artists with access to music distribution, promotion, performance data and locally accessible payment services.

WAVVI co-founders Jennifer Yaa Akoto Kieck and Tom Russell said the initiative was intended to connect artists with opportunities and infrastructure to develop their careers.

“Africa has no shortage of talent,” they said. “What is often missing is access to the right infrastructure, opportunities and routes to market. This partnership with Jay Bahd connects all three: artists can release their music through WAVVI, put it in front of a major artist and create a genuine opportunity for collaboration.”

Jay Bahd said: “There are talented artists everywhere who deserve to be heard. I’ve teamed up with WAVVI because I want to hear what artists are creating and find someone with a track I genuinely want to be part of.”

WAVVI allows artists and independent labels to distribute music to major streaming platforms, access promotional tools, monitor performance and receive royalties through locally accessible payment methods, including mobile money.

Jay Bahd is associated with Ghana’s Asakaa movement and has become a prominent figure in the country's contemporary music scene, particularly among younger audiences.

Artists can enter the campaign through WAVVI, with submissions closing on 15 September.