Feza Kessy signs deal with Panamusiq

Launched in 2014, Panamusiq’s mission is to strive to bring talented African music artists to the world audience. The company wants to capitalize on Feza’s recent rise to fame and use its innovative and professional management services to take Feza to the next level. Doreen Noni, Director of Panamusiq, said: “Our strategy is to establish Feza in the local Tanzanian market first and then develop her brand internationally in both the African continent and across the world.”

Feza announced on her facebook page recently: “I am so happy to have signed to the only professional artist management company in Tanzania: Panamusiq. It's going to be quite a ride now!”

Watch Feza’s latest video ‘My Papa’ here:

Feza is the third musical act to join Panamusiq’s growing roster after Ben Pol and Linah. Ben Pol signed a long-term management contract with Panamusiq in late April. He is an award-winning singer and songwriter known for hits like ‘Sophia’, ‘Jikubali’, ‘Samboira’, ‘Unanichora’ ft. Joh Makini and ‘Maneno’, to name a few. As with Feza, his new partnership with Panamusiq aims at developing Ben Pol into a sustainable global brand and consolidating his fame in Tanzania and across Africa. His video for ‘Sophia’ achieved nearly 100 000 views in its first week on YouTube and is currently closing in on 250 000 views in just over a month.