Kenya: Boomplay and Safaricom ink deal

The partnership will offer Safaricom customers Boomplay subscription bundles at subsidised rates coupled with free data, ranging from a daily bundle of Ksh20 ($0.16) with 50MB, a weekly bundle of Ksh120 with 300MB and a monthly bundle of Ksh299 with 1.5GB.

“As a digital-first company, we want to avail affordable devices and data bundles and leverage our extensive 4G coverage to enable Kenyans to enjoy a digital lifestyle,” Safaricom CEO Peter Ndegwa. “Through this partnership, our customers can now enjoy their favourite music on Boomplay using bundles that provide value and convenience.”

Commenting on the partnership, Boomplay's managing director for East Africa, Martha Huro, said: “With over 85 million monthly active users, we are the leading music streaming service in Africa, and we are all about building the largest and most sustainable digital music ecosystem for artists and content providers on the continent. This partnership with Safaricom will give millions of Kenyans seamless access to entertainment anytime, anywhere.”

Customers can access the Boomplay bundles via the Safaricom App, safaricom.com or USSD *544*6# under option 5, and pay via airtime or M-Pesa. They will then receive an SMS confirming payment and start enjoying ad-free streaming and unlimited downloads of their favourite songs and podcasts via the Boomplay app.

Boomplay boasts over 90 million local and international tracks and podcasts. In June Boomplay, entered into a similar partnership with another Kenyan telco Telkom.