Nigeria’s Mavin Record gets investment influx

The record label has among its signed artists Tiwa Savage, Korede Bello and Dr Sid.

“I’m overjoyed to be part of this new era for Mavin,” Bello said. “With the support of this team, I’m excited to release new music for my fans and connect with even more music lovers across the world.”

Speaking about what the partnership means for the record label, Don Jazzy said: “Our mission is to grow Mavin Global into the music powerhouse of Africa. By collaborating with artists, African creatives, local and international partners, we can become a globally recognised household name and the go-to platform for connecting African music with the world.”

Mavin Records will now work towards increasing its scale of production as the new investment deal helps it meet the global interest in music from the continent. The investment will go into A&R, touring, marketing, distribution, publishing and partnerships.

“Between Don Jazzy’s leadership in defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world,” said Bobby Pittman, co-founder and managing partner at Kupanda Holdings. “We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”

In recent times, music made by Mavin Records has been played on Nigerian radio mostly through the output of Tiwa Savage, who has released several successful singles and one well-received EP over the past few years. The label also got in the news courtesy of the exit of Iyanya and Reekado Banks.

“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale,” Mavin Global chief operations officer Tega Oghenejobo said. “We are looking to build an institution that will support the fantastic creative ecosystem in Africa and move Afrobeats to the forefront of the global industry.”

Kupanda Capital co-founder Linda Oramasionwu-Leverette said: “This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business-building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally.”