Tanzania: Harmonize named tobacco brand ambassador

The announcement was made at a press briefing and signing ceremony in Dar es Salaam, which was attended by the musician, his management team and representatives of Mastermind Tobacco.

Harmonize’s role as the ambassador will include marketing Yes, the cigarette company’s latest brand in the country. The 'Mama' hitmaker will also become the face of the cigarette brand in various advertising campaigns.

"I am glad to have added another milestone today," Harmonize said. "I am pleased and honoured to be associated with Yes, considering that Tanzania has many talented and successful musicians, both male and female."

He added: "As the brand ambassador, I would like to emphasise that the smoking of cigarettes is harmful to your health, and it should not be sold to those under the age of 18 years. My final gratitude goes to my fans and stakeholders that continue to support my music."

Mastermind Tobacco Tanzania export and sales manager, Francisco Dean, said Harmonize is expected to make a positive impact on the brand.

"We are still a young company, but we are going to grow. I think this partnership is a good start and we are on the right path towards marketing it. We have found an artist, and in the future, we shall continue with this partnership for other brands that we are going to put out on the market."

The new deal adds to Harmonize’s list of roles as a brand ambassador. This year the artist became ambassador of soft drinks manufacturer, Sayona and CRDB Bank Plc Tanzania in January and April, respectively.

The 29-year-old singer gained commercial success in 2015 after joining Wasafi Classic Baby record label, which is co-owned by Diamond Platnumz. His debut album Afro East was released in March and featured artists such as Burna Boy, Yemi Alade, Skales, Khaligraph Jones and Mr Eazi, among others.

Meanwhile, Harmonize released his latest single 'Jeshi' on 11 August.