WMG trials new artist app ‘Pulse’ to offer real-time streaming, income data

The app, currently being tested by over 100 users, consolidates streaming metrics, follower counts, and royalty income into a single interface. It is expected to launch more widely later in 2025. According to Warner, Pulse is internally developed by its in-house technology team and is separate from the company’s forthcoming superfan platform, as well as the existing WMG AMP app, which offers performance data to artists and managers.

A key feature of Pulse is a “Money” page that offers artists an up-to-date snapshot of earnings, including revenue from streaming, physical sales, and sync licensing, alongside a breakdown of recoupable costs. This level of financial transparency could potentially reduce disputes over recoupment and royalty payments.

Warner Music says future versions of the app will support revenue forecasting, release planning, and collaboration tools. Although a full-scale rollout date has not been confirmed, user feedback from the ongoing beta will inform updates in the coming months.

“With WMG Pulse, we’re providing greater transparency across the music ecosystem, including data from every major streaming and social media platform,” WMG president of technology Ariel Bardin said. “The app offers a seamless, easy-to-use experience, giving deeper insights into careers and fanbases. It’s about empowering artists and songwriters with clarity, and helping them make smarter, data-driven decisions with their teams.”

The announcement follows WMG’s recent appointment of former Activision Blizzard executive Armin Zerza as its new chief financial officer.

Pulse is part of a broader push by the major label to provide its artists with greater control and visibility over their careers in an increasingly data-driven industry.