Ghana: Juls signs global partnership with Africa Creative Agency

The agreement will see ACA support Juls with brand development, business partnerships and bookings across Africa and selected international markets, complementing his existing representation. The two parties will also explore potential recording, distribution and other strategic music partnerships.

A key focus will be Tabom, Juls’ event series and cultural platform. The partnership aims to develop its commercial strategy, secure brand partnerships and expand the platform internationally while maintaining its community focus and cultural identity.

“My journey has always been rooted in connecting cultures through music, particularly between Africa, the Caribbean and the wider diaspora,” Juls said. “Partnering with Africa Creative Agency gives me the foundations to expand into new markets, build meaningful partnerships and grow Tabom into a global cultural platform.”

He added that his ambitions extended beyond individual success to creating opportunities, connecting communities and building a lasting legacy.

ACA founder and chief executive Colin Gayle said the agency would seek to build on Juls’ existing international profile and connect him with strategic partners while maintaining the identity of his work.

“Juls has already established a powerful global presence, and our role is to build on that foundation, unlock new opportunities, and connect him with strategic partners who recognise the full scope of his vision, while preserving the authenticity that makes him exceptional,” Gayle said.

Juls is known for his work as a producer, DJ and artist, contributing to the development and international reach of contemporary African music. His work spans music production, DJ performances and cultural events.

ACA is headquartered in Johannesburg, with offices in Los Angeles, Nairobi and London. Its operations cover talent management, brand partnerships, content production, strategic marketing and live events. The agency also operates Exodus Records and Africa Creative Publishing, and develops cultural initiatives including WAV Festival and Africa House.

The partnership is intended to extend Juls’ activities beyond music, with a focus on building a long-term presence across the global creative and entertainment industries.