Worldsgreatest

BIO

Originally born, Robert Udileje John Price Okwuteh on November 7, 1983, better known by his stage names; John Price Robert Price Worldsgreatest Robert Price Worldsgreatest Price The Price, or simply.   Worldsgreatest, is a Nigerian-born artist-entrepreneur and author considered by his audience to be the best storytelling musician alive. In the African underground music scene, in Nigeria, Worldsgreatest is widely revered as the greatest edutainer alive. On June 30, 2013 Modenine, Africa's most feared and revered rapper heard Worldsgreatest verse on the song "The Levitation" with Latibambam and asked to meet with the young rapper at his state of the art recording studio in Lovestone, Federal Housing Estate, Calabar. Listen to "The Levitation" here: https://open.spotify.com/track/0Ean3lAaVnSkqS63UMgnoN?si=tRZxUIwAR4OotDKJF_bEmg Note: Without altering any existing document, on November 25, 2020, he adopted his longtime artistic pseudo "Price" as a biological name at the Federal High Court in Calabar, Cross River State. Worldsgreatest is a Tolstoyan rapper, singer, songwriter, record producer, music teacher, entrepreneur, mix martial artist, public speaker and writer. His love for art started with his love for music and spoken-word poetry around the mid-80s and early '90s. Fortunately, for him his father's large vinyl collection helped fuel the music gift even though his father never consented to the career choice. However, as an artist Worldsgreatest kept reinventing his brand and style and so kept changing his stage names until he arrived at Worldsgreatest in 2023. The name became official on May 10, 2023 when the Lucia album was released on all online streaming stores. According to him: "All those other names I ever existed as an artist are dead to me. Who I am today is Worldsgreatest, and that is all there is for the world to know or remember me as."   Early Life Worldsgreatest hails from Ibaji L.G.A in Kogi State, Nigeria. He is of the Igala speaking tribe. Robert was born and raised in the slums of 146 Amphibious Battalion Eburutu Army Barracks Mammy Market, in Calabar with four of his siblings. His father is a tailor and the mother a house wife who supports the family by subsistent farming. Interestingly, Worldsgreatest is elder brother to Ball Trainer Frank John, African fast-rising basketball coach, and founder of Ball Trainer Skills Factory (BTSF). Read about Ball Trainer Frank John: https://www.gyms1.com/NG/Calabar/101827668277252/Ball-Trainer-Skills-Factory?e=23982015 Robert is the second child of five and the first-born son. Robert did love his childhood but hates how he grew up. According to him on the song "Invictus" the second track on the Lucia album; "You know the ghetto where I grew was a cesspool / Now how'd you like it seeing my life from a bird's view?" Listen to track here: https://ditto.fm/lucia-worldsgreatest So memories of the humiliation he and his family went through in poverty were to give him the thirst for money, power and respect.   Education From the beginning of his academic pursuit Robert was dyslexic, but broke free in his mid primary years and became highly academically gifted. In kindergarten Robert was subject to mockery from his fellow classmates who knew he just entered school straight from the village. His father John Okwuteh made "education a must" for every member of his household even if it meant spending the last money on him. Robert attended Army Primary School Ikot Ansa, Calabar from 1989 to 1995 and his secondary years was with St. Patrick's College (SPC), Ikot Ansa, Calabar from 1996 to 2001. In 2002 he gained admission into the University of Calabar and in 2005, obtained a National Diploma in Applied Economics. The same year he earned another diploma in ICT & Information Technology at IClick IT Enterprise in Calabar. Between 2001 and 2005 Robert worked as Personal Assistance to four Deputy Comptroller Generals of the Nigerian Custom Service, in Calabar, during the same time he was running his National Diploma program at the University of Calabar. Later in 2020, Robert under team Lovestone representing Nigeria earned 12 entrepreneurial licenses at the Entrepreneurship World Cup (EWC), hosted by the Global Entrepreneurship Network (GEN) and Misk Global Forum, in Riyadh, Saudi Arabia.   Banking Career Around August 2008, he joined now defunct Oceanic Bank International as a bulky teller and became the top operational staff and breaking OE or Operational Excellence records with 100 and 105 consecutively on a roll. After his retrenchment in 2010, due to the then global economic recession, he decided never to work for anyone again and focus on his career as an artist-entrepreneur, full-time. According to him, "That banking job remains my financial university as far as being an entrepreneur goes."   Description of Music / Influences He regarded as the greatest lyricist in the undergrounds and acclaimed "King of Hip-Hop".  As the greatest storytelling musician of his time, Worldsgreatest music is a combination of Hip-Hop/Rap, Reggae, R&B, Afro, Folklore, social commentary, and Spoken Word. His influences include the likes of 2pac, Bob Marley, R. Kelly, Jimmy Cliff, Tracy Chapman, Majek Fashek, Oliver De Coque, Bob Dylan, Oriental Brothers, The Beatles, Maxwell Udoh, Victor Essiet & The Mandators, Wyclef Jean. Worldsgreatest combines the elements of education and entertainment to delivery witty verses presented with an elementary edge. He describes his delivery style as "The Phantom Punch" which is a combination of straightforward (2Pac), Rubik's Cube (Nas) and Daz-EFX (Jay-Z). When singing Worldsgreatest switches between Bob Marley's non-falsetto style and the soul touch of Jimmy Cliff and Majek Fashek. Recently, he concluded a set of ten studio albums project under a 90-day period with one titled "Buried Alive" dedicated to late Nigeria rapper MohBad. Listen to full album here: https://ditto.fm/buried-alive-worldsgreatest Note: It is important to note that, some of these albums are releases on CDs prior to the streaming era.   Career highlights and achievements So here are some of Worldsgreatest accomplishments as an artist-entrepreneur; - 2013 Carnival In Calabar's Newest Discovery - Honoris Causa - 2013 Cross River State Carnival Revelation of the Year - Honoris Causa - 2018 Commonwealth Youth of the Year - Nominated - Signed a first class publishing contract with Europe Books for Art of Music - January 29, 2021 - Signed a franchise with IIHT, Bangalore - 2021 - 10+ studio albums release titles across all major streaming platforms worldwide - 2023   Notable Gigs - 2010 Guest Act Nigeria @50 - Independence Day Celebration, Enugu - Opening Act 2013 Cross River State Carnival Note: It is to be noted that this performance remain his most notable live show ever. It provoked a standing ovation and a loud applauds from the then governor of Cross River State, Senator Liyel Imoke and all the dignitaries that were present like Nollywood  star actresses Rita Dominic and Kate Henshaw. Worldsgreatest was granted the rare privilege and honour to accompany the governor to light up the Christmas Tree at the Millennium Park in Calabar. - Once Upon a Time In Port Harcourt - March 27, 2011 - Big Picnic - 2019 - Carnival in Calabar - 2018 & 2019   Writing Career As a writer he prefers to publish under the pseudo "Robert Price", even though he wrote under the pseudo "John Price" on his debut. So two years after his retrenchment from Oceanic Bank International (now Ecobank), Robert self-published his debut book titled "The Book of Times" in 2011 with Gons Printing in Port Harcourt City. The book though a bestseller, but was a rookie's work but served as an eye-opener for his professional literary career. On January 29, 2021 Robert signed a first class publishing deal with Europe Books (Europa Edizioni) for his lifetime work "Art of Music: Robert Price's Universal Field Guide To Become a Superstar" otherwise known as "The Musician's Bible". It is a collection of five books and two studio albums. According to the contract Vine House Distribution will handle its distribution all over Europe on all formats. However, for some professional reasons, manufacturing and distribution will commence in 2024. Side Note: Gruppo Editoriale Europa is an international publishing group operating in Europe under different brands: United Kingdom (under the brand name Europe Books), Italy (under the brand name Europa Edizioni), Spain (under the brand name Europa Ediciones), Germany (under the brand name Europa Buch). Gruppo Editoriale Europa, in its various national catalogues, publishes both widely known authors (Pope Francis, Barack Obama, Adam Kay, Nobel Prize winner Octavio Paz, Pulitzer Prize winner Chris Hedges) and new authors. The titles published by Gruppo Editoriale Europa are distributed at bookshops in partnership with some of the leading industry players: for the United Kingdom, Vine House Distribution ltd one of the largest international distribution hubs with more than 45,000 accounts including bookshop chains, wholesalers and independent booksellers throughout European territory; for Italy, Messagerie Libri S.p.A.; for Spain, CalMalaga. In 2022, he wrote and compiled a set of 53 e-books collectively titled "The Old Economist: Robert Price's Universal Hitchhiker's Guide to Become Wealthy". It was initially hosted as individual articles on his now defunct website "Livitica". Also, Robert has produced several short stories including "The Bird Named Green",  "HHP: My Mother's Last Words", and several other titles on motivation and Christian science.   Entrepreneurial Background On March 1, 2018 Robert and his long time friends and business partners Bryan Abbah and Patrick Echejo cofounded their independent record label Lovestone Edutainment. The company was registered under the Company and Allied Matter Acts 1990 with the Corporate Affairs Commision (CAC), with the tagline "King of Showbiz". On October 18-20 2020, Lovestone participated at the finals of the Entrepreneurship World Cup hosted by the Misk Global Forum in Riyadh, Saudi Arabia where Robert Price bagged 12 international entrepreneurial licenses/certificates from reputable institutions including;

• Fintech For Good - MasterCard

• Python Web Scrapping: Extract & Impact - Le Wagon

• AI For Good - Huawei

• Unbounded Wisdom, Green Sharing - Seedstars

• Leading Change - GE

• Insight Analysis & Threat Investigation - IBM

• Digital Skills For Positive Impact - PwC

• Low Code, No Code Application Development - Microsoft

• Startup, Invest, Impact - King Abdullah University of Science &

Technology - KAUST

• Future of Work, Are you Ready - Future Seekers

• The "Redefine How We Work" Challenge - Steelcase

• The Ripple Effect Applied to Entrepreneurial Ecosystem - Seedstars

Finally, as an entrepreneur, he has been responsible for the foundation of several SMEs registered with the Nigerian Corporate Affairs Commission (CAC) which include, Andkem Fish Farm, IClick IT Enterprise, Think Earth Tech, Finest-Price Enterprise, Enterprise-Worldsgreatest, Lovestone Edutainment, (where he is currently CEO/MD/CP).   Media Quotes The Review of; Art of Music: Robert Price's Universal Field Guide to Become a Superstar Musician By; Amb., Dr. Frank Zedekiah Opunye (FMCDI) Musicologist/President/CEO, Hagonet Music Academy, PH City, Nigeria Dated: Monday, June 1, 2020 "In my little over 30-years of involvement with the great art of the muses, I have read and studied some books, and journals both online and hard copies but the book (Art of Music) stands out as a masterpiece on professional musicianship. The Art of Music as written by Robert Price is a "stand-alone" classic which I will like to call "The Musician's Bible". There is no doubt that this book will become the most widely read and used by individuals and institutions especially organizations and educational institutions offering music courses. The book is written in an easy to read language and it is well researched covering every possible aspect of the music industry and/or business from the Artist and his work to the production process, the legal, marketing and to the final consumer and his preferred genre. It will be a deliberate sin and suicidal crime against your musical career no to have this book handy at all times as an artiste." "His music is not just some mere entertainment even though he does try to entertain most times. His music is Reality Music. It may be radio friendly in terms of clean lyrics but too big to play on air. It has the power to start a revolution."

• Last Prophet Otwe-twe (OAP, Hit 95.9 FM, Calabar)

"Lyrically, I put him in the same class with 2pac, Nas, J. Cole, Jay-Z, Kendrick, Bob Marley, Bob Dylan and all the great lyricists there is in our musical galaxy. I mean this guy kind of built a legacy underground already before he blew up."

• Sanctus "Preach" Achu (Nigerian Poet)

Personal Quotes - "The music is not just in me. It is me." - "Pursue knowledge and fame before fortune my friend!" - "In my personal experience, money don't produce success. What does is Effort." - "I know that I am intelligent because I know I know nothing." - "I am motivated by the quest for the TRIUMPHANT LIFE, which according to Walter Russell is, “...is that which places what a man gives to the world in creative expression far ahead of that which he takes from it of the creation of others."