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Lance Stehr brings decades of South African music to ‘Spinners’ Season 2 soundtrack

Lance Stehr brings decades of South African music to ‘Spinners’ Season 2 soundtrack

ACCES unveils stellar programme for 2026 edition

ACCES unveils stellar programme for 2026 edition

R&B collective Both Worlds targets SA market

R&B collective Both Worlds targets SA market

SA: Lelow B explores commitment, loyalty on new single ‘Imizwa’

SA: Lelow B explores commitment, loyalty on new single ‘Imizwa’

Beat FM marks 17th anniversary with industry brunch in Lagos

Beat FM marks 17th anniversary with industry brunch in Lagos

Music Business Awards Africa to honour industry professionals in November

Music Business Awards Africa to honour industry professionals in November

SA: MPASA to host webinar on mental health in the music industry

SA: MPASA to host webinar on mental health in the music industry

Deezer to let users filter out fully AI-generated music

Deezer to let users filter out fully AI-generated music

SlikourOnLife to present Toss, Touchline and Mad Buddies at ACCES 2026

SlikourOnLife to present Toss, Touchline and Mad Buddies at ACCES 2026

Berlin’s HKW to host concert and discussion honouring Fela Kuti

Berlin’s HKW to host concert and discussion honouring Fela Kuti

Gambia: Suntou Susso announce UK tour for ‘The Path of a Griot’

Gambia: Suntou Susso announce UK tour for ‘The Path of a Griot’

Plea for support: Zim music studio damaged by hailstorm

Plea for support: Zim music studio damaged by hailstorm

NEFCISA
NEFCISA

The Music In Africa Foundation (MIAF) is proud of its partnership with the Industrial Development Corporation (IDC) as a Strategic Implementing Partner (SIP) for its Social Employment Fund (SEF). Through this collaboration, MIAF is running a national programme that is creating jobs, addressing skills gaps, and strengthening South Africa's creative industries — in line with the SEF's overarching goal to generate work for the common good and build community value through employment, social contribution, and inclusive economic participation. Operating under the banner NEFCISA (National Employment Facility for Creative Industries in South Africa), the initiative is recruiting and training participants, matching them with host organisations, and has already placed 1 500 workers across the country — surpassing its original target of 1 000. NEFCISA is delivered through a network of 20 host organisations spanning five provinces, who are actively hosting participants and contributing to work for the common good across South Africa's creative and cultural industries. Key Objectives: Support employment and entrepreneurship in the creative industries. Offer skills development and training programmes. Foster partnerships between public and private creative sectors. Promote South African creativity at both provincial and national levels Foster community development through social contribution.

ACCES
ACCES

ACCES Conference and Showcase Festival is Africa's leading music industry gathering, bringing together the people shaping the future of the continent's music business. Artists, entrepreneurs, executives, investors, policymakers and cultural leaders from across Africa and around the world come to ACCES to build partnerships, exchange ideas, discover talent and create new business opportunities. Since its launch in 2017, ACCES has become the continent's premier platform for professional exchange and music market development. Combining a high-level conference with a curated showcase festival, networking, exhibitions and industry programmes, ACCES offers a unique space where creativity meets business and where African music connects with the global industry.

Gender@Work
Gender@Work

Music In Africa Gender @ Work is a three-year training programme aimed at upskilling and increasing the participation of female professionals in the African music sector. Launched by the Music In Africa Foundation (MIAF) in April 2019, the programme is connected to the MIAF’s ACCES music conference – a pan-African event held in a different African country every year. This connection enables the programme to reach new participants in a different African country every year. The programme marks the beginning of a more concerted effort by the Foundation to support the participation and inclusion of women in all facets of its programmes and the music sector in Africa as a whole. Over the three years, the programme will aim to address gender imbalances in the sector through training, lobbying, facilitating knowledge exchange and dialogues that foster the interest of women. The broader objectives of the programme are to: Provide industry training for women on critical music industry skills, focusing on: Stage management Electronic music production and recording Music business management Technical knowledge Provide an opportunity for both professional and aspiring women to benefit from the Music In Africa network and its broad range of activities in 2019, 2020 and 2021. Provide a solution-based platform in the form of a round table at ACCES with a view to identify challenges, discuss opportunities and lobby for the interests of female practitioners. Offer participants the opportunity to benefit from programmes offered by MIAF’s partners. Increase access to educational materials. Integrate participants in the broader ACCES programme to maximise experience and exposure to the industry. Record and present training materials on the www.musicinafrica.net, including but not limited to tutorials, templates and other best-practice materials. Communicate women-based themes that support the initiatives and messages of the programme. MAIN TRAINING ACTIVITIES Training in first country (Ghana): In the first year, participants will be trained on all aspects of stage management by a team of experienced stage managers from 10 to 17 November 2019. The programme will offer robust classroom training as well as practical, hands-on training in which participants will also be given the opportunity to manage various aspects of the ACCES performance programme. Training in second country: The second training iteration will take place at ACCES 2020 when the programme will diversify its course to include music production lessons and training on other music business topics. A round-table platform will also be introduced to coincide with the ACCES programme. Training in third country: The third training iteration will take place at ACCES 2021 in a different country, offering an advanced course. HOW DO YOU GET INVOLVED?  As a participant, facilitator or trainer: The programme enrolls up to 12 trainees every year. All opportunities are advertised publicly on this website, and will be added to this page. Please keep checking this page for new calls (below under UPDATES & CURRENT OPPORTUNITIES). As a partner Please contact Claire Metais at [email protected]. APPLY The call for applications for 2020 will be announced soon. The Music In Africa Gender @ Work programme is made possible with the support of the Prince Claus Fund, Siemens Stiftung and Goethe-Institut.

Sound Connects Fund
Sound Connects Fund

For cultural and creative practitioners and organisations operating in southern Africa, access to funding remains a major challenge. The COVID-19 pandemic has also had a massive impact on government policy, spending and the economy in general, and has seen spending on culture being moved further down the list of priorities. Further, the cultural and creative industries repeatedly cite four main areas where investment is needed for growth, which are increased visibility, mobility including access to new markets, finance and support structures.

Instrument Building And Repair Project
Instrument Building And Repair Project

Experience the Vibrations African Instruments Exhibition online in 3D

Music In Africa
Home / Artists & Industry / ITS ADN
ITS ADN

ITS ADN

Entertainment lawyers, Mechanical rights, Solo artists
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Sandton, South Africa

In operation since:

2022

Contact person:

ITS ADN

BIO

Ayanda Khumalo, professionally known as ITS ADN, is a South African hip-hop artist, music entrepreneur, legal advisor, and co-founder of ADN – Artist Brand Development Network (ADN). With a strong foundation in music, media, and entertainment law, ITS ADN brings a unique blend of artistic passion and legal expertise to support emerging artists. Based in Pretoria, he is deeply committed to advancing the South African music scene, using his knowledge to empower creatives and champion fair industry practices.

ITS ADN’s music is bold and unapologetic, characterized by lyrical depth that explores themes of resilience, empowerment, and ambition. His latest singles reflect his ethos of hard work and relentless pursuit, resonating with fans and artists alike. Beyond his music, ITS ADN leverages his platform through ADN – Artist Brand Development Network, offering mentorship, brand development, legal counsel, and strategic insights. His efforts ensure that emerging talent can protect and amplify their voices in the ever-evolving entertainment industry.

Photos

No photos available

Music

RISE UP

ITS ADN
03:24

1. SHADOWS (O.M.W)

ITS ADN
02:44

2. TOP SPOT (IDLOZI) Featuring SISO

ITS ADN
03:30

3. BAYEKE BAZOZWA Featuring Malzee

ITS ADN
04:31

4. F.O.T.N (FOOT ON THEIR NECKS)

ITS ADN
04:22

5. IVALE MFANA Featuring Flex Rabanyan & SeeZus Beats

ITS ADN
03:57

6. CHAMPIONS DELUXE Featuring UYIHLO

ITS ADN
03:04

7. LETTER TO SELF Featuring Leo Brown

ITS ADN
03:22

SHADOWS (O.M.W)

ITS ADN
02:44

H.O.A.L(HELL OF A LIFE)

ITS ADN
03:19

YOUR FANTASY

ITS ADN
04:30

DAISY (HAMBA NAMI)w/ Ceekay Musiq featuring SISO

ITS ADN
02:55
ITS ADN

ITS ADN

View Deezer Profile

Videos

ITS ADN

ITS ADN

View YouTube Channel

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Disclaimer: Music In Africa provides a platform for musicians and contributors to embed music and videos solely for promotional purposes. If any track or video embedded on this platform violates any copyrights please inform us immediately and we will take it down. Please read our Terms of Use for more.

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