7digital strikes partnership with Lomotif

The partnership comes fast on the heels of Lomotif's recently launched feature Orginal Sounds, which lets users create and remixing your authentic, audio on the app.

7digital provides companies and brands access to its global music catalogue and rights management system. The two-year agreement will see Lomotif streaming licensed music and clips from major labels to its users directly from 7digital. The social media networking service will also use 7digital’s back-end reporting tools for labels and publishers.

“As a leader in end-to-end music solutions, 7digital has supported some of the biggest social media companies in the industry throughout their tremendous growth, and it’s great to add another rising social media platform to the roster,” 7digital CEO Paul Langworthy said. “This contract also reflects the increasing transitioning of our pricing model to align revenue with usage that expands as the customer grows. We are at an exciting inflection point where our deal momentum is providing significant improvement in revenues and each new contract adds to our growing base of recurring licence fees, with contracted licensing revenue for 2022 already surpassing 2021 levels by 21%.”

The new agreement follows Lomotif’s licensing agreement with Universal Music Group in July last year. 7digital operates in more than 80 markets and over 300 000 labels and publishers. Following the announcement, the company’s shares rose 14%.

Headquartered in Singapore, Lomotif is majority-owned by ZVV Media Partners. The app boasts partnerships with companies including Snapchat and LiveXLive, and has also been working with music festivals on livestreams. Its users span West Africa, Asia and the Americas, among other markets.