Apple Music has announced the return of its gospel music playlist campaign Spirits Rejoice featuring three cover artists.
The campaign will see the artists headline three playlists catering to diverse gospel subgenres.
South African singer Rebecca Malope will headline the Spirits Rejoice playlist, while Nigerian artist Joe Praize will lead the Worship Today line-up with fellow Nigerian songstress Nosa taking charge of Gospel Flow. There will also be an exclusive playlist from Nigerian worship singer Dunsin Oyekan.
Apple Music said Spirits Rejoice aims to uplift and support the overarching message conveyed by these singers, with each playlist takeover and exclusive playlist highlighting and amplifying specific songs of encouragement and praise.
“As one of the top-selling genres in the world, gospel music is characterised by emotion, choral voices, and soulful sound that moves the listener with every note, and African gospel has become one of the most popular genres on the continent over the last few decades, specifically in South Africa and Nigeria,” the company said in a statement.
African gospel is uplifting, rhythmic, and spiritual and the lyrics reflect diverse worldviews, theologies, cultures, and experiences of Africans from all backgrounds.
Discover the Spirits Rejoice campaign here.
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