Artists will get credited with new digital content attribution system

The project, which was developed as part of their Content Authenticity Initiative (CAI), will allow users to permanently attach artists’ names to their pictures.

The tool will enable artists and publishers to get credit for their work, according to Adobe. This will prevent other people from copying artwork from musicians and other creators. It is also a way to authenticate content online.

“With the proliferation of digital content, people want to know the content they’re seeing is authentic,” Adobe executive vice president Dana Rao said.

“While this is a formidable challenge, we are thrilled to be championing the adoption of an industry-wide content attribution system, along with The New York Times Company and Twitter.”

The framework is designed to allow authors verify their content so that they receive proper attribution and provide consumers with an attribution trail to give them greater confidence about the authenticity of the content they’re consuming according to Adobe.

“Discerning trusted news on the internet is one of the biggest challenges news consumers face today,” The New York Times Company Head of Research & Development Marc Lavallee said.

“Combating misinformation will require the entire ecosystem – creators, publishers and platforms – to work together. This initiative lays the groundwork for doing that through open standards and protocols.”

A prototype was showed at the press release however details of the project and release date were not mentioned.

The CAI is aimed at developing an industry standard for digital content attribution. The founding companies of CAI want more companies to support the project since its value depends on how many people buy into it.

“We believe that a lot of creators will be happy to provide this information. And over time, consumers will come to expect content to come with attribution,” Adobe chief product officer Scott Belsky said.

Companies interested in participating in the Content Authenticity Initiative can learn more here.