Boomplay partners with French station Generations Radio to promote African music

Generations Radio ranks among France’s top syndicated radio stations dedicated to hip hop and soul, boasting over 200 000 daily listeners via the web and social media. Boomplay currently has over 85 million monthly active users with a catalogue of over 90 million songs.

The partnership establishes the Top Africa Charts show as the first of its kind on mainstream radio in France sourced from Boomplay’s African charts and produced by Generations Radio. The show features top songs from Ghana, Nigeria, and Cote d’Ivoire among other countries highlighting new artists, songs and key music developments across Africa.

The Top Africa Charts show broadcasts live on Generations Radio from its Paris studios on Sunday nights and assumes two broadcast formats in French and English. The French format is a live radio show and podcast, while the English version takes the podcast format, with both shows hosting special guests.

“As an Africa-focused streaming service, Boomplay is constantly seeking opportunities to promote African artists and their content,” Boomplay director for artist and media relations Tosin Sorinola said. “A collaboration to provide more reach for African music and introduce many African artists to the French market fits our vision of empowering the African music ecosystem to unlock its potential and taking African music to the world. We couldn’t be more excited to have an influential partner as Generations Radio to realise this.”

Generations Radio’s director, Laurent Beauvain, added: “African music is today the most represented international music on our music programming at Generations. This is a big step for our radio station, which has a music editorial strategy that is mostly hip hop and soul. Boomplay has the best music insights and indicators of trends and future revelations in key countries such as Nigeria, Ghana and Cote d’Ivoire. We are excited to partner with Africa’s leading streaming platform. Generations Radio continues in its mission to spotlight and empower new talents every year and is excited to be able to expand its audiences and impact in Africa as well.”

Top Africa Charts co-founder and executive producer Cleopatra Mukula said: “It was important to us to curate a partnership blueprint that puts all listeners and the artists first while simultaneously bridging the gap between young people in the Francophone diaspora and Africa. Every artist playlisted on Top Africa monetises via radio play and also from all streams generated via our playlist on the Boomplay app. This is a milestone shift for African music and culture in France, and I am so proud to be part of this African story we are telling through music.”

The Top Africa Charts show podcast is available exclusively on Boomplay in English and French after the live broadcast. Eight pilot episodes of the show have already been introduced to listeners of Generations Radio and are currently streaming on Boomplay.