Call for participation: Shaya Ingoma Female DJ search in SA

The initiative is aimed at narrowing the gender gap and shining more light on upcoming female DJs. The platform will be focused on unearthing, promoting and offering multiple opportunities for upcoming female DJs in South Africa to showcase their skills, get the recognition they deserve and receive sufficient support in the pursuit of their DJing career aspirations.

From the countrywide search, top ten finalists will be chosen to battle it out for the top spot and get the Smirnoff 1818 Shaya Ingoma Female DJ crown. The winner of the competition will receive a life-changing prize valued at R550 000 to help elevate their craft and boost their already-existing deejaying skills.

How to enter

• Female DJs should create a DJ mix that is at least three minutes long, and should consist of a minimum of six tracks, each of which must be at least 30 seconds long.
• Participants should upload the DJ mix on Facebook or Instagram before 9 November with the following hashtags: #SummeryeSmira and #ShayaIngoma1818.
• To increase their chances, participants will have to drive public engagement on social media through likes, comments, reposts and reshares on the track/s submitted.
• Terms and conditions apply and can be found here.

The first winner stands to win the following:

• R100 000 in cash.
• A trip to the Miami Winter Music Festival 2022 valued at R200 000.
• Three-months residency with a South African national radio station.
• Spotify playlist.
• Two months of direct PR profiling.
• Main slot in Shaya Ingoma music activations in 2022.
• Opportunities to DJ at Smirnoff 2022 events.
• The title of Smirnoff Shaya Ingoma Female DJ Winner

The nine remaining finalists stand to win the following:

• R50 000 in cash.
• 15-minute sets on one of South Africa’s national radio station.
• Spotify playlist.
• Two months of direct PR profiling.
• Shaya Ingoma Chesa Nyama activations and battle sets.
• Opportunities to DJ at the Consumer House Parties and Smirnoff 2022 events.

“We live in a country that’s recognised for the diversity of skills and talents that ordinary citizens have to offer but the reality of lack of access and opportunity, particularly for women, is a real hindrance in making sure that these skilled and talented individuals are given a platform to flourish,” the head of white spirits at Diageo, Gregory Tabane, said. “This is particularly true for the deejaying industry in the country, and this is why we, as Smirnoff 1818, are stepping up to say that we will be that catalyst for change in this regard and open up the industry to those that also deserve to be heard. Smirnoff 1818 will also be the first alcohol brand to shine a spotlight on and create opportunities for upcoming female DJs in the country in this way.”

Find out more about the Shaya Ingoma Female DJ search on Facebook, Twitter and Instagram

View the original call here.