Call for registration: Creative Entrepreneurship online workshop

Titled More than Just Talent – Findings & Implications from a National Study on Creative Sector Entrepreneurial Success, the session will present insights from a 2025 national study of creative entrepreneurs and explore their practical implications.

The workshop will also discuss findings from SACO’s recent research paper, To what extent do youth-led initiatives/enterprises access funds in the sector – to sustain jobs?, focusing on youth access to funding and the sustainability of employment created within the CCIs.

Purpose

The session aims to:

• Examine factors influencing creative entrepreneurial success beyond artistic talent.
• Highlight the role of entrepreneurial identity, networks, market orientation and enabling ecosystems.
• Translate research findings into practical strategies for sustainable and visible creative careers.

Who should attend

The workshop is open to:

• Artists and cultural practitioners
• Creative entrepreneurs (music, film, visual arts, fashion, crafts and digital sectors)
• Academics researching entrepreneurship and the creative sector
• Cultural organisations and creative hubs
• Policymakers, funders and ecosystem partners

Expected outcomes

Participants will:

• Gain insight into key drivers of success in the creative economy.
• Identify growth gaps among creative entrepreneurs.
• Learn practical tools to strengthen sustainability, visibility and market access.
• Apply national research findings to individual or organisational strategies.

Facilitators

• Prof Willie Chinyamurindi – University of Fort Hare
• Dr Herring Shava – Walter Sisulu University

Event details

• Date: 26 February
• Time: 10 a.m. to 12 p.m.
• Format: Online
• Registration: Via Microsoft Teams event portal

The workshop forms part of SACO’s ongoing research and knowledge-sharing initiatives within South Africa’s cultural and creative industries.

Disclaimer: Opportunities published on this platform are provided by external organisers. While we aim to share accurate and current calls, Music In Africa is not responsible for the organisation, management or delivery of any related events or programmes.