Castle Lite Unlocks confirms Cardi B is coming to SA    

Cardi B’s performance will mark the 10-year anniversary of the Castle Lite Unlocks concert serires. Artists who have performed at Castle Lite Unlocks include Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone and Meek Mill.

“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African hip hop culture,” Castle Lite brand director Silke Bucker said. “We couldn’t be more excited to reveal the multi-award winning ‘Press’ hitmaker Cardi B as this year’s headliner.”

We are a groundbreaking brand

Before the announcement, Music In Africa spoke to Castle Lite brand manager Claudia Schmid, who said her organisation had designated enough resources to make sure that consumers would enjoy the concert.

“Castle Lite is known as an innovative brand and we always come up with new things, that in itself is often risky,” Schmid said. “We do have everything in place to make sure that everything goes smoothly and that our consumers are happy and that our website doesn’t crush.”

“This is something no one has ever done before and we would like to be the brand that is ahead of innovation and culture. In that, we came up with this idea that is completely new and exciting. We bring excitement to the people and we are bringing a lot of hype on it.”

Tickets to Castle Lite Unlocks 2020 can be purchased via the Castle Lite official website.