FAME Week partners with US to drive Africa investment

The partnership is envisaged to provide marketing support to American TV, film, animation media, entertainment, music and tech companies looking to invest in Africa. FAME Week Africa will facilitate high-level connections with key players driving the continent’s fast-developing digital ecosphere.

“We are delighted to collaborate with the United States of America,” FAME Week Africa event director Judy Goddard said. “This will bring together film mastery, business acumen and academic leadership to FAME Week Africa – the location to ruminate, discuss and explore new opportunities between the continents.”

The event organisers say plans are underway to invite key US talent, influential streamers and independent music producers to FAME Week Africa’s opening conference. Moderated by a leading media mover and shaker, this segment will feature a spotlight on US films produced in Africa. This will be supported with private tours for major American production and studio heads who will be invited to view Cape Town’s cutting-edge film, music and television studio facilities.

US Consulate in Cape Town consul-general Todd P Haskell said: “The ties between the United States and the African continent are strong, especially within the creative industries – such as arts, music, animation, film and entertainment. From the African rhythms and beats that helped develop jazz to the African sculptures and weavers who influenced American artists in the 19th and 20th centuries, and the current collaborations we see in film and music, the United States recognises and celebrates the African continent for the creative energy it has bestowed on the world. I am excited that the United States will be the guest country at FAME Week Africa 2022. I look forward to attending the events in August and more importantly, to all the fruitful creative connections that will arise from the event.”

At the 2022 edition, FAME Week Africa will feature an American Village dedicated to US companies where all one-on-one meetings will take place. Meanwhile, the US’ International Academy of Television Arts and Sciences will host a workshop on how to apply for the International Emmy Award as part of the FAME Week Africa content programme. In addition, the winners of the FAME Week Africa Pitch Platform will be invited to attend the 50th International Emmy Awards ceremony in November.

This year, FAME Week is introducing Muziki Africa, a B2B marketplace focussing on the core music business, such as labels, publishers and rights societies. It will also pay close attention to the music industry’s tech space through startups and big players while providing a platform for new African artists, music-related products and services.

In mid-May, Fame Week Africa announced that it had partnered with the South African Screen Federation, the Southern African Communications Industries Association, Animation SA and Women in Music SA.

Registrations for FAME Week Africa 2022 are now open and can be done here.

For exhibition and networking opportunities at FAME Week Africa 2022, download the brochure below (PDF).