Ghana DJ Clinic shaping next-generation deejays

The brainchild of Merqury Republic, which is also behind the annual Ghana DJ Awards, the day-long workshop served as a convergence point for undiscovered and seasoned DJs alike, as well as other stakeholders in the Ghana music value chain to engage in key conversations aimed at adding value to their craft.

Organisers told Music In Africa that the initiative, a precursor event to the 10th annual Ghana DJ Awards next month, forms part of a vision championing the welfare of DJs and the development of the culture.

“Ten years ago, the craft wasn’t respected as it is now,” Ghana DJ Awards and CEO Merqury Quaye said. “Today, DJs are getting endorsements and becoming influencers and that’s a great development.”

Quaye noted that this year’s workshop answered questions on building brand equity and strategic partnerships as well as monetising one’s content.

Creative entrepreneur Sadiq Abdulai Abu, marketing expert Nana Yaa Amoah-Owusu, music producer Frank ‘Master Que’ Ofori Nyarko and Multimedia Group digital experience lead Kobby ‘Spiky’ Nkrumah served as facilitators.

“Forums like these are very important for the industry,” Abu said. “It’s important that DJs in Ghana understand where the industry is headed and effectively adjust to stay relevant because DJs are important to the entertainment ecosystem. They help to maintain and protect markets for talent and helping them to ensure that they have the knowledge and understanding regarding where the industry is headed is equally important.”

Emerging DJ Enock ‘Jasper’ Mankattah expressed his excitement at participating in this year’s DJ Clinic, noting that he found the session on branding particularly beneficial. “Looking at how the industry currently, if you can’t brand yourself well and have a proper structure of what you’re doing, I think you’re going to be left behind. You have to take a bold step and make yourself visible.” he said.

Naomi Quartey, who trades by the stage name DJ Spices, noted the programme will help her to elevate her craft as a female disc jockey. “My vision in the next five years is to see myself on an international platform, and I believe events like these will give me the right lessons to push my career to the next level.”

On his part, artist manager Akpesiri Steven said the seminar opened his eyes on the importance of adding value to stand out and better contribute to the value chain. He also called for an improved structure for the entertainment industry instead of leaving everything to individuals.

Quaye described the clinic as a “turning point” for those who have participated over the years. “You could tell from the questions that were asked, the contributions made. I’m very happy about some of the submissions, including the rise of artificial intelligence and how as DJs we can tap into this. A year from now, we’re going to see the impact the Ghana DJ clinic has had on professionals within the terrain. We’re happy about the outcome, and we can’t wait to be here next year.”