GoodGirl LA: A rising voice in Nigeria’s evolving music landscape
14 Nov 2025 - 12:41
Nigerian singer-songwriter GoodGirl LA has been selected as Spotify’s EQUAL Africa artist for November, a recognition that highlights her growing influence within the continent’s music scene. Known for blending Afro-fusion, R&B and pop, she has steadily built a reputation as one of the region’s distinctive young voices.
Born in Lagos, GoodGirl LA began engaging with music from an early age, drawing inspiration from global pop and R&B icons including Michael Jackson, Whitney Houston and Britney Spears. This early fascination developed into songwriting during her school years, followed by an increasing interest in studio recording, production and performance.
Her national breakthrough came in 2021 through ‘Early Momo’, a collaboration with rapper Vector that gained widespread popularity and introduced her to a broader audience. Since then, GoodGirl LA has continued to expand her creative range, most recently with her 2025 EP Goodgirl, which explores themes of identity, vulnerability, resilience and self-expression.
The Spotify EQUAL Africa programme, which spotlights women shaping the future of African music, aims to provide support and visibility to artists across the continent. The initiative aligns closely with GoodGirl LA’s artistic outlook, particularly her focus on representing the experiences of women in contemporary Nigerian music.
Spotify spoke to the 28-year-old singer to learn more about her music:
SPOTIFY: What is that one surprising thing your fans might not know about you?
GOODGIRL LA: I spend a lot of time on Substack and Pinterest lol.
When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?
I have always had a love for music, which existed subconsciously, as far back as I can remember. I used to imitate MJ, Whitney and Britney Spears songs and watch the performance videos my parents had. This grew into writing lyrics in class, being a studio rat, watching YouTube videos, and learning sound, visuals and just production in general. I’ve always had a love for the arts. My why is that I have been given a gift that I can express through art and I believe there is a life force in expression. Since we’re here to create the life we want, creativity is the raison d'être.
Which African songs or artists did you grow up listening to?
Asa, 2baba, Psquare, Wizkid and some Brenda Fassie - very rad times.
To someone who has never heard your music, how would you describe the sound, tone, and style?
I’d describe my sound as sexy, ambitious and beautiful. My style? Weird, avant-garde, and also an intersection between vintage grunge and Y2K.
Any advice for someone dreading following their dreams?
Things are bound to be imperfect, but you have to keep going regardless. We are conscious in this one life at the moment so why waste time being anything else than the badass you know you are? Life ain’t all roses, it’s a fight for a knife in the mud, but no matter how it ends, you fight for your dreams. Life is about creating. So you win, regardless, and hey, mud’s great for your skin, double whammy.”
How do you navigate the music space as a woman artist and how does your unique perspective shape your artistry?
I’m always focused on the music. I try to put my experiences in the music for the girls because they get it too. I also just think the energy of art made by women is infinite and I’m still drawing from the well of women who came before me. They also inspire me and reflect as a mirror sometimes in terms of vision, standards, and excellence in general.
A quote from you about your experience navigating the male-dominated world of music and what being a part of the EQUAL programme means to you?
It’s not just a male dominated world of music, it’s a male dominated world, but I’ll never be less of a human because my organs are different, not happening, girl. Also, being a part of EQUAL right now feels like perfect timing in light of the kind of music I’m putting out soon - more fearless expression and owning my vices, sensuality and steeze, regardless of the norms.
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