Kenya: KBL announces dates for Tusker Fest 2023

Tusker Fest will kick off in Kisumu on 1 April with subsequent stops in Meru, Eldoret, Nairobi and Mombasa on 8, 15, 22 and 29 April, respectively. The shows will be headlined by popular hip hop trio Wakadinali, who are Tusker’s latest talent signees. The trio will take the stage alongside a host of other upcoming Kenyan talents, among them graduates of Tusker’s talent platform, Tusker Nexters.

The month-long series of parties will also include food stalls and A-list DJs. The Easter showcase is Tusker’s first major event of the year following its recent celebration marking the beer brand’s 100 years of existence. The centenary celebration saw Tusker launch the Tusker Nexters talent platform, which travelled across the country to identify the next big talents in music and esports.

Speaking during the official launch of Tusker Fest on 18 March, KBL head of beer Joanne Looby expressed the brand’s excitement in hosting the nationwide series, heralding them as a further opportunity to support Kenyans in the creative space.

“Tusker has always been a brand that gives Kenyan artists a platform to shine,” she said. “Tusker Fest is no different. Our flagship brand, Tusker, will continue to champion the local music industry as we hold the proverbial hand of the bright, bold spirit of Kenya through our budding musical talent and we invite all of you to come and support us.

“We are equally excited to announce our newest collaboration with the hugely talented trio Wakadinali. These young urban musicians mirror the best qualities of our target audience, the Nexters. Young, vibrant, unapologetic artistic Kenyans taking on the world by storm. We believe as we work with the group and other artists on various projects like Tusker Fest, it will be another stepping stone and platform for more budding Kenyan musicians and creatives to explore their talent and shine.”