Kenyan band secures sponsorship deal

Carlsberg Kenya general manger Mads Galsgaard said the brand's latest campaign would focus on rising stars, and the Kenyan neo-soul, Afropop group was the first of many.

"It is about Tuborg supporting the music community both like places like Koroga Festival where you can find international stars performing along local stars and supporting rising stars from Kenya like H_art the Band," Galsgaard said. “H_art the Band is all about creativity and Tuborg is going to make the music industry better with H_art the Band in it."

He said fans could listen and download H_art the Band’s music on the Tuborg website. The same would happen with artists yet to be sponsored by the beer brand.

The band said: “We are happy working with Tuborg because they acknowledge real talent and are also open to new ideas.”

Tuborg, which is part of the Carlsberg Group, is an international brand sold in more than seventy countries. The beer was launched in Kenya on 8 June this year.

The band, which has been signed to East African non-profit stable label Penya Africa for the past four years, announced last year that it had set plans to establish its own record label.