Lickd appoints Christopher Collins as marketing director

Collins joins from Audio Network, where he led global campaign strategy. He brings experience in data-driven growth, creative marketing and cross-industry collaboration. In his new role, he will oversee brand, growth and creator marketing, guiding how the company engages with both creators and commercial partners.

The appointment follows a period of activity for the London-based company, including the launch of Lickd for Brands, a platform that enables businesses to legally use mainstream music in organic social media content across TikTok, YouTube Shorts, Instagram Reels and Snapchat. The platform aims to address longstanding challenges around music rights for online campaigns.

“After a year of growth for Lickd, we are delighted to be in a position to hire leading figures in the marketing industry,” Lickd CEO Paul Sampson said. “Christopher brings a wealth of experience from his work with Audio Network and Underscore and is perfectly placed to help us become a market leader in the space and continue to expand our support to creators and brands.”

Collins said: “I’ve spent my career building brands that connect creative ambition with business growth - and that’s exactly what Lickd stands for. It’s not just solving copyright headaches; it’s partnering with creators and brands, empowering them to grow through music. In a space that’s evolving faster than ever, Lickd’s unique offering provides cut-through and impact in a way few others can. Joining at this moment of growth is truly exciting - there’s an opportunity to build on a great foundation, strengthen an amazing community and amplify Lickd’s role as the trusted growth partner for creators and brands globally.”

Founded in 2016, Lickd provides music micro-licensing services and tools that allow creators to use mainstream and stock music without losing advertising revenue to copyright claims.