Mdundo announces partnership with Aleph

This partnership will allow Aleph to assume the role of an authorised sales partner for Mdundo in Nigeria, Ghana, South Africa and Tanzania, with the goal of enhancing and expanding the platform’s advertising reach and engagement in the music markets of Africa.

With a catalogue approaching 500 000 African songs on the platform, Mdundo is committed to promoting inclusivity in music access, empowering African musicians to showcase their talents while enabling a broader audience to connect with their preferred artists and music genres.

By joining forces with Aleph, Mdundo aims to further amplify its impact and broaden its horizon, allowing artists to gain more visibility and music lovers to access a diverse range of high-quality content.

Mdundo CEO Martin Nielsen said: “Our music service is experiencing explosive growth with millions of users across Nigeria, Tanzania, Ghana and South Africa. This partnership allows our advertising clients in these markets to benefit from our unique mass-market reach and join our portfolio of leading global and African brands utilising our service to increase sales within our target audience.”

“We are thrilled to develop an Aleph Audio offering that empowers advertisers to connect with audiences of diverse backgrounds across their target markets on popular audio streaming platforms,” Aleph’s managing director, Africa, Stephen Newton.

“Mdundo’s dedication to fostering African musical talent is commendable, and we are excited to contribute to their efforts by leveraging our expertise in digital advertising. Together, we aspire to bring music closer to the hearts of people in Africa, while offering brands an avenue to connect meaningfully with their target consumers.”

The venture will leverage Aleph’s extensive experience in digital advertising and its understanding of the African market to ensure a seamless integration of Mdundo’s offerings with Africa’s unique advertising landscape.

By harnessing the power of Mdundo’s platform, Aleph through its Aleph Audio offering aims to deliver innovative and impactful advertising solutions that resonate with local audiences while supporting the growth of the music ecosystem in Africa.