Mediamark Digital appointed exclusive partner for Warner Music Experience in SA

WMX provides advertisers access to international and South African music artists via commercial targeting, sponsorship and content opportunities. It is the artist services, commerce, content and media division within Warner Music Group (WMG), offering exclusive culture-driving content opportunities, scaled digital audiences and direct access to WMG’s artist roster.

“Working with Mediamark Digital these past few months has been fantastic and we’re excited to make our partnership official as we continue to grow our business in South Africa,” WMX VP of sales for EMEA Fran Hale said.

Mediamark head of digital Mark Botha said Warner Music Experience offers a huge innovative commercial opportunity as it has massive global appeal. “Advertising with WMX connects advertisers to highly sought after, cutting edge official content, in a premium, brand safe environment,” Botha said. “Leveraging WMX Connects, a premier data storefront for brands, we are able to align brands with artists based on audience affinity, thereby creating highly targeted opportunities, as well as bespoke content for advertisers wanting fresh brand opportunities.”

He added that WMX has no ad stacking, meaning that a brand’s advertisement is the only one that the viewer sees before watching their favourite artist.

Mediamark CEO Wayne Bischoff said: “We’re delighted to partner with the Warner Music Group and to offer advertisers a new way of breaking through the clutter. Mediamark Digital leads the way in digital sales solutions, and adding such an exclusive video partner to our arsenal puts us at the cutting edge of culture. Our team brings vast experience, relationships and expertise to Warner Music Experience.”